Ever since its launch in 2011, the Hyundai Verna Fluidic has been the king of the C-Segment sedan class in India, besting the City sedan by a big margin. The Fluidic design philosophy and a slew of variants loaded with features were two major contributing factors to the Verna Fluidic’s sales supremacy in India’s C-Segment.
- 2014 Honda City Sedan
The Honda City has made comeback on the back of diesel power and how. The 2014 City sedan is now the market leader in the C-Segment space, outselling the Hyundai Verna Fluidic by almost two times. This outselling has happened not once but twice, in January and February 2014, and seems poised to continue in the coming months.
- 2014 Hyundai Verna Facelift
While Hyundai sold 3,803 units of the Verna Fluidic in January 2014 and a similar number in February 2014, Honda put 7,184 City sedans in dealer stockyards in January 2014 and 7,213 units of the C-Segment sedan in February 2014. The addition of the 1.5 liter i-DTEC turbo diesel engine into the City sedan’s engine bay has been instrumental in the sales success of the car.
For instance, the major chunk of 2014 City production until now has been that of the diesel version, with Honda starting petrol City production as late as last month. With production of the City Petrol commencing, expect the strong sales momentum of the car to continue in the coming months as well.
While the Verna offers four engine options to the two offered by the 2014 City, Honda’s brand value in India coupled to sharp value pricing and spacious interiors has swung the pendulum in the City’s way. Hyundai, for its part, has rejigged Verna Fluidic variants to attract more buyers and has even launched a new CX variant of the sedan.
The car maker gave the Verna a facelift just ahead of the City’s launch. The Verna is now available with chunky discounts and immediate delivery to counter the dominance of the 2014 City sedan, which comes with a waiting period for select petrol and diesel variants. Hyundai has also gone on a marketing blitz to promote the Verna Fluidic.