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The arrival of the American off-roader in an all-new avatar did two things to the Indian market. First, it ended the long reign of the Japanese rival in the market. Second, it sent a clear message in the market that says a product needs to be rightly marketed to make it successful. The car massive […]

Honda Accord was once segment leader in India. People used to love the luxury offering from Honda till the competition became stiff and the sales started to dip sharply. The car was discontinued in 2013 and after 3 years, it has returned to the Indian market in an all-new form. What’s new? The 2016 Accord […]

Mini has always been a niche brand in India offering fun cars that were quirky and mainly for the enthusiasts. Staying with the fun tag, the company has introduced a new Carbon edition of its fastest hatchback, the Cooper S. This special edition vehicle bridges the gap between the normal Cooper S and the John […]

The Swift has always been a sporty offering from Maruti ever since it was introduced way back in 2005. Where the international market got a 3 and 5 door Swift Sport, our Indian market sadly never got it. Now though the company hopes to improve on that by offering the new Swift Sport here. According to […]