All-new Ford Endeavour launched; Prices start at 23.64 lakhs

13 years is a really long time for any car or SUV to be in continuous production, but that’s exactly for how long the first generation Endeavour was sold in India. Today, Ford has finally launched the second generation version of its flagship, 7 seat luxury SUV here. The vehicle is based on the new Ford Ranger pick up truck.

Ford Endeavour 3

The all-new Endeavour – a direct rival to the likes of the Toyota Fortuner and Hyundai Santa Fe – is priced at 23.64 lakh rupees, ex-showroom Delhi. The ladder frame equipped, 7 seat SUV’s available in 6 variants across 2 trim levels, with 2 engine, 2 transmission and 2 transfer case options. Confusing? We’ll make it easy for you.

Ford Endeavour 1

The 2 engines offered on the Endeavour are 2.2 liter-4 cylinder and 3.2 liter-5 cylinder turbo diesel units. The 2.2 liter motor makes 157 Bhp-385 Nm, and gets 6 speed manual and automatic options. The 3.2 liter motor makes 196 Bhp and 470 Nm, and gets 6 speed manual and automatic options. The 2.2 liter MT and AT variants get an ARAI certified fuel efficiency rating of  14.12 Kmpl and 12.62 Kmpl respectively, while the 3.2 liter AT variants are rated at 10.91 Kmpl.

Ford Endeavour 2

Now, for the key differences. The smaller engine is available in Trend 4X2 AT, 4X4 AT and 4X4 MT trims, and Titanium 4X2 AT trim. The larger engine is available in 4X4 AT Trend and Titanium variants. All variants of the Endeavour measure 4,892 mm in length, 1,860 mm in width, 1,837 mm in height and 2,850 mm in wheelbase. Ground clearance and water wading depth is rated  at 225 mm and 800 mm respectively.

Ford Endeavour 4

The variant wise, ex-showroom Delhi pricing for the SUV is listed below.

  • New Ford Endeavour 2.2L 4×2 MT Trend – 23.64 lakhs
  • New Ford Endeavour 2.2L 4×2 AT Trend – 24.39 lakhs
  • New Ford Endeavour 2.2L 4×4 MT Trend – 25.49 lakhs
  • New Ford Endeavour 2.2L 4×2 AT Titanium – 26.14 lakhs
  • New Ford Endeavour 3.2L 4×4 AT Trend – 26.54 lakhs
  • New Ford Endeavour 3.2L 4×4 AT Titanium – 28.15 lakhs

The Trend 4X2 trims of the SUV offer,

Ford Endeavour 7

Twin airbags, ABS+EBD, traction control, hill start assist, cruise control, Ford SYNC infotainment system, voice assist, steering mounted controls, Bluetooth and Aux, Ford MyKey keyless entry, 8 way power adjustable front seats, twin zone climate control, rear parking sensors, active noise cancellation technology and a powered tail gate.

The Trend 4X4 trim adds,

Ford Endeavour 9

Hill descent control and Ford’s terrain management system, a Land Rover-like 4X4 interface.

The Titanium trim adds,

5 more airbags, automatic headlamps, LED DRLs, ambient lighting, front parking sensors and a tyre pressure monitoring system.

How does the new Endeavour compare to the market leader, the Toyota Fortuner?

To put it straight, the Endeavour is a terrific buy at the price that it’s being offered. Some variants of the Endeavour directly undercut the Fortuner (prices between 24.17-27.02 lakhs), making the Ford SUV great value for money. The new Endeavour looks fresh and offers significantly more features than the Fortuner. The Endeavour is more powerful, and has 6 speed gearboxes. Also, it has much better interiors and safety features. If you can look beyond the Toyota brand, the Endeavour is a terrific buy. Meanwhile, we’ve already driven the 2016 Ford Endeavour 2.2 Titanium. Here’s a quick drive review for you.