Audi India’s “affordable luxury” car onslaught includes the A3 hatchback and cabriolet

While Audi will kick start its “affordable luxury” car onslaught from August this year, when the A3 sedan launches, the German automaker will bring in two more cars based on the A3 line up, in the form of the A3 hatchback and the cabriolet models. The hatchback and cabriolet versions of the A3 are expected to be priced under the 30 lakh rupee mark, giving younger buyers more choice in the rapidly expanding affordable luxury car market.

When Audi finishes bolstering its A3 line up to three cars over the next 12 months, Indian buyers will have no less than 10 affordable luxury cars to choose from, across four brands. Apart from the A3 sedan, hatchback and cabriolet, the Indian car market – by the end of 2015 – will be playing host to the Audi Q3 Sport, Mercedes Benz A-Class, B-Class, GLA crossover, CLA sedan, BMW 1-Series and the Volvo V40.

Coming back to the new, entry level Audis, the A3 hatchback will rival the likes of the Mercedes Benz A-Class and BMW 1-Series and is likely to be the least priced luxury car in Audi’s Indian range. The A3 Cabriolet, which was also showcased at the 2014 Indian Auto Expo, is likely to sit higher than the A3 sedan, as a niche, sporty model aimed at buyers seeking a more individualistic car.

While the A3 hatchback could use the same 2 liter TDI turbo diesel engine that is found on its namesake sedan, the A3 Cabriolet could adopt petrol power to make for a more sporty demeanor. In fact, the A3 Cabriolet showcased at the Auto Expo featured a 1.8 liter TFSI turbo petrol engine paired to a 7 speed dual clutch DSG automatic gearbox. By the looks of it, the Audi A3 Cabriolet has all the trappings of becoming the least priced convertible luxury car in India, positioned on the pricier side of the Mini range.

Via TheEconomicTimes