Car and bike sales surge in March 2011

Car and bike makers have released sales figures for March 2011 with all of them reporting higher growth than the year-ago period. Luxury car makers reported the highest growth with buyers advancing their purchases over post-Budget-price-hike concerns.

Maruti Suzuki

India’s largest car maker Maruti Suzuki registered an increase in sales of 28.20% last month with 1,21,952 units sold in March 2011 as against 95,123 units in the year-ago period. The A2 segment, which includes Alto, WagonR, Estilo, Swift, A-Star and Ritz recorded 43.27% growth in sales with 78,460 units sold last month compared to 54,762 units in March 2010.

In the A3 segment, sales of the Maruti Suzuki SX4 and Swift Dzire increased 33.07% to 13,910 units from 10,453 units in the year-ago period. Maruti Suzuki sold 103 units of its Kizashi luxury sedan, which the company had launched on February 2nd, 2011. In the domestic market, the company’s total passenger car sales increased 40.32% to 95,388 units last month as against 67,978 units sold in March 2010.

maruti suzuki sx4 diesel road test
Photo: Maruti Suzuki SX4

Hyundai

Hyundai India, perhaps, recorded the least growth in March 2011. Its sales rose by a mere 1%, with the company selling 55,552 units as against 55,027 units in March 2010. Sales of Hyundai’s best-selling small cars Santro, i10, and i20 stood at 50,488 units. In the sedan segment, sales of Hyundai Accent and Verna stood at 4,920 units. Hyundai’s luxury sedan Sonata Transforms were delivered to 23 new owners while the Santa Fe found 121 buyers.

Tata Motors

Tata Motors registered an 11% growth in March. The company sold 77,431 units of commercial and passenger vehicles in March 2011 as against 75,129 vehicles sold in March 2010.

Among passenger cars, the company sold 29, 543 of which 27, 677 units were Tata cars while the remaining 1,865 units were Fiat cars. Sales of the Tata Nano also showed some stabilization with 8,707 units sold. The Tata Indica range sales stood at 6,937, down 40% over March 2010. Sales of the Indigo range, too, were 5% lower than March last year with 7,197 units sold. In the MPV/SUV segment, sales of Sumo, Safari, Aria and Venture models accounted for 4,837 units, which is a 24% jump compared to sales in the same period last year. Also read: Tata Nano-Big Bazaar tie-up to increase sales

But it’s Tata Motors’ luxury brands Jaguar and Land Rover that have raked in the money with a 268% sales increase! Tata-JLR combine sold 891 units this fiscal year as against just 242 units sold during the last fiscal. It must be noted that Jaguar and Land Rover introduced the XJ and XF diesel models in the Indian market this fiscal.

Ford

Ford India reported a 97% sales growth in the first quarter of 2011. The company’s cars sales stood at 29,804 units in the January – March 2011 period as against 15,154 units during the same period a year ago. In March 2011, Ford India sold 10,485 units as against 9,478 units in March 2010. For the first time, Ford India crossed sales of more than 10,000 units in a single month. In the 2010 -11 fiscal year, Ford India sold more than 1 lakh units recording its strongest-ever sales in India.

Ford India model lineup comprises the Figo hatchback, Fiesta sedan and Endeavour, premium SUV. The company phased out the decade old Ford Ikon in January 2011 however, there’s a new Fiesta lined up for launch this month which will be sold alongside the older Fiesta to be dubbed ‘Fiesta Classic’

Mahindra & Mahindra

M&M sold 37,522 vehicles in March 2011, up 18% compared to March 2010 when it sold 31,698 units. Domestic sales of Mahindra stood at 35,488 last month, a 19% hike as against 29,944 units in March 2010. In the passenger vehicles division, Mahindra sold 17,320 units registering a 19% growth in March compared to 14,609 units in the same month in 2010. The company closed the current financial year (2010-2011) with an overall growth of 26%.

Volkswagen

Volkswagen India sold 8,095 cars in March 2011 as against 7,854 units in March 2010. Sales of the Polo hatchback and Vento sedan continue to be strong with a combined 7, 854 units sold in March alone. The company recently launched the 2011 Volkswagen Passat with Blue Motion technology at a starting price of Rs. 20.80 lakh (ex-showroom, Delhi). The company had also launched in March a special IPL edition of the Volkswagen Vento at a price of Rs 7.24 lakh.

Toyota

Toyota Kirloskar Motors sold 9,726 units in March 2011 – a 40.73% hike in sales compared to 6,911 units in the same month last year. The company sold 3,257 units of Toyota Etios, bookings for which reached nearly 30,000 since the sedan’s launch in December 2010.

Nissan

Nissan Motor registered sales of 2,101 units in March 2011 of which 2,060 were of the Micra hatchback alone while the remaining sales comprised 11 units of Nissan Teana, 29 units of the Nissan X-Trail and a single unit of its 370Z sports car last month. Overall, the company sold 10 units of 370Z since January 2010.

Skoda Auto

Skoda Auto India announced a sales growth of 52% for the January-March period this year, with the Czech company selling 8,346 units as against 5,510 units in the year-ago period. Skoda car sales stood at 3,009 units in March 2011 as against 1,824 units in March 2010. This was the first time Skoda sold more than 3,000 units in a month in India. Skoda’s lineup includes the Fabia hatchback, Yeti SUV, Laura and Superb.

Audi

German luxury car brand Audi reported a whopping 210% sales growth in March 2011 selling 381 units last month compared to 220 units sold in March 2010. In the first quarter of the current calendar year, Audi India sold 1,611 cars which is a 107% increase as against 778 cars sold in the first quarter of 2010.

Last year, Audi sold 3,003 cars in India, surpassing the company’s own targets and registering a record 81% growth. The company has launched the Audi R8 V10 and R8 Spyder besides the Audi A8 L in 2011. Audi sells A4, A6 and A8 in the luxury sedan segment and Q5, Q7 in the luxury SUV segment. Among the super sports car, Audi has R8 in its Indian product portfolio.

Mercedes-Benz

Mercedes-Benz India reported 89.32 % hike in its March 2011 sales which stood at 833 units, the highest recorded in a single month. The German luxury car brand sold 440 units in the same month last year. In the first quarter of 2011, the company’s sales rose by 66.54% to 2,135 units from 1,282 units in the year-ago period.

Hero Honda

Hero Honda, the world’s largest two-wheeler maker, sold 5, 15,852 motorcycles and scooters in March 2011, a growth of 24% as against 4,14,638 units sold in March 2010. In 2010-11 fiscal, Hero Honda sold 54,02,444 units of two-wheelers, which is a 17% growth compared to the 46,00,130 units sold in 2009-10 fiscal year.

hero honda karizma zmr photo
Photo: Hero Honda Karizma ZMR

Bajaj Auto

Bajaj Auto reported a sales growth of 12% in March 2011. The company sold 3,07,738 motorcycles last month while it sold 2,74,277 units in March 2010. In terms of exports, Bajaj Auto registered a growth of 7% with 69, 884 units exported as against 65, 134 units in March 2010. Bajaj Pulsar and Discover brands contributed to more than 71% of the total sales this March.

TVS Motor

TVS Motor Company reported a 28.16% sales growth in March 2011 with sales of 1, 91, 208 units as against 1, 49, 194 units sold in the same month a year ago. The company’s two-wheeler sales grew by 27.27% with sales of 1,86,781 units in March 2011 as against 1,46,763 units in March 2010. Motorcycles sales grew 24% to 79,642 units last month from 64,147 units in the previous comparable period.

In the 2010-11 fiscal year, TVS witnessed a sales hike of 33.17% as it managed to sell 20,46,668 units as against 15, 36, 919 units in the previous fiscal.

Honda

Honda Motorcycles and Scooters India (HMSI) sold 1, 47, 301 units in March 2011 which is a 2.09% increase as against 1,44,288 units sold in March 2010. Overall, HMSI registered a 30.31% increase in sales in the 2010-11 fiscal by selling 16,56,727 units compared to 12,71,377 units in the 2009-10 period.

In 2010-11, HMSI’s motorcycles sales went up 44.06% to 7,48,895 units compared to 5,19,832 units sold in the previous fiscal. In the scooter division, HMSI reported a 20.80% growth with sales of 9,07,832 units in 2010-11 fiscal as against 7,51,545 units in the previous fiscal.

Yamaha

India Yamaha Motor’s domestic sales during March 2011 stood at 25,784 units, up 44.3%, as against 17,864 units in the year-ago period. The company exported 10,984 units in March 2011 compared to 9,596 motorcycles in March 2010. Overall sales stood at 36,768 units last month as against 27,460 units in March 2010, achieving a significant growth of 33.9%.

Suzuki

Suzuki Motorcycles registered a sales growth of 26% in March 2011 with sales of 27, 361 units as against 21,725 units sold in March 2010. The company attributes the growth to the success of the GS150R motorcycles and Access 125 scooter apart from the recently launched Suzuki Slingshot 125 cc motorcycle, which is getting a fair amount of buyers.