Breaking out from what could be called seasons of languor, General Motors has just made two big ticket announcements that could potentially set its listing ship in India upright. Cutting to the chase, here what you need to know:
1. The Chevrolet TrailBlazer SUV, which was recently imported to India, is getting readied for a launch by the end of this year.
2. The Spin MPV, which was recently spotted testing near General Motors’ Halol factory in Gujarat, will officially be launched in 2016.
Thus, GM India, in one swift announcement, has disavowed itself from the strategy of going slow on new car launches here until 2017, when the Amber low cost platform was touted to arrive and herald vehicles tailored for India. With the TrailBlazer and the Spin, the American automaker will once again take a stab at crucial segments.
Arriving first, the TrailBlazer luxury SUV will be the big butch offering that gets the Chevrolet brand in talking circles. Just as how the Fortuner and Innova stand for the Toyota brand and its associated premium-ness here, the TrailBlazer will be an offering that is meant to do two things at a time – Build the GM brand and also bring in the volumes.
Considering the fact that the TrailBlazer is priced about 20 % lower than the Captiva, a sub-20 lakh rupee price tag for the butch ladder frame SUV that promises to tower over competition due to its sheer heft, has the potential to quickly undo years of GM’s inactivity in this segment.
On the other end of the spectrum, the Chevrolet Spin will be a well rounded MPV that is expected to set its sights on the likes of the Maruti Suzuki Ertiga and the Honda Mobilio. This also means that the Enjoy is likely to be firmly relegated to the cab operator segment, in tune with its low cost underpinnings.
One way or the other, these announcements show than General Motors’ does wants to shed its image of going slow on the Indian market, at a time when the country is the fastest growing among the bigger nations of the world. Yes, India grew at 7.5 % of its GDP in the last quarter, even as China managed 7.3 %.