Snapshot: The official bookings of the Datsun Go hatchback will happen from early 2014. Nissan India is also considering the online booking route for the Datsun range.
The Datsun Go is on an all-India roadshow through which the car will be displayed at prominent locations across 100 Indian cities. While the roadshow will give prospective Datsun Go buyers a chance to touch and feel the car, the hatchback’s actual launch will happen next year, perhaps at the 2014 Indian Auto Expo.
Official bookings of the Datsun Go will be kick started early next year. After opening online bookings for Nissan cars in India, the Japanese automaker is contemplating the online booking route for the Datsun Go hatchback as well. As of now, Nissan India dealers are said to be “unofficially” accepting bookings for the Datsun Go.
While the actual deliveries of the Go hatchback is likely to commence in March 2014, many details about the car including the engine it will be powered by have been released. The Datsun Go will be powered by a 1.2 liter-3 cylinder HRD12DE petrol engine. This engine will output 67 Bhp-104 Nm and come mated to a 5 speed manual gearbox.
Unconventional bits abound in the Datsun Go. A flat front seat that can seat three abreast, dashboard mounted gear shifter, handbrake with twist and pull operation, single wiper blade with twin arms, stereo with AUX input only and an open glove box are a few examples of unconventional-ness.
Nissan India has announced that all variants of the Datsun Go will be priced at under 4 lakh rupees, ex-showroom. This value price tag is to ensure that the Datsun range of low cost cars are positioned independent of Nissan cars although top Datsun officials do concede the possibility of cannibalization of Nissan Micra sales.
Nissan India will directly distribute Datsun cars bypassing Hover Automotive, the distributor of Nissan cars. However, Datsun cars will be sold through Nissan showrooms through the showroom-in-showroom concept wherein a part of the showroom space would be dedicated to the Datsun car range.
The showroom-in-showroom sales model isn’t new. The now defunct Tata-Fiat sales joint venture featured such a model, which ended up promoting Tata cars over those built by Fiat. After sales service of Datsun cars will be handled by Nissan dealers.
Two other Datsun cars have been signed off for the Indian car market. Early 2015 will see Datsun launching the Go+ MPV that is based on the Go hatchback while the same year will also see the launch of the Datsun i2, a sub-3 lakh rupee, 800 cc petrol hatchback that will sit below the Go.
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