Ducati motorcycles launched in
16 May, 2008
Ducati has launched
five of its motorcycles in India at
New Delhi, India's national capital.
All wil be targeted by the very high
end of the Indian motorcycle market.
The motorcycles launched for the
Indian market are the 848cc Ducati
Superbike (Rs. 21.77 lakh), 998cc
Ducati Monster S4RS Testastretta (Rs.
22.63 lakh), 1098cc Ducati Superbike
(Rs. 25.61 lakh), 1078cc Ducati
Hypermotard 1100S (Rs. 20.72 lakh)
and 1198cc Ducati Superbike 1098R (Rs.
The least powerful of the
motorcycles will feature a 90 bhp
engine - more than what most cars in
India put on the road - and at the
high end, 180 bhp would be on offer.
All the Ducati superbiks will comply
with Euro III emission norms. Which
means they should be OK according to
Indian laws too.
The Ducati motorcycles will be
imported as completely built units
on which there is a 60 per cent
Ducati, obviously, does not expect
to sell in large numbers in India.
The current target is 50 units for
the first year. That perhaps is an
The Italian bike major already has a
50:50 joint venture with Kinetic
Motors to manufacture auto
components. Ducati has also fund a
distributor in India, based in
Ducati isn’t the only global major
who has India in its larger market
plans. With the country already
boasting of a 7.2-million-strong
bike market, many a player including
the legendary Harley Davidson of the
US, Triumph of the UK and Japanese
majors like Honda and Kawasaki, do
have an eye on the world’s
second-largest two-wheeler market.
The size of this market has prompted
leading bike-makers around the world
to renew their focus on the Indian
market, said the report. Kawasaki
already sells its superbikes through
Bajaj Auto, its motorcycle partner
It has also been pointed out that
auto major Suzuki, is launching its
Hayabusa 1300 cc bike, while another
giant, Honda, is launching the CBR
1000 RR in India and are sure to
capture a large chunk of the bike
mart in the country.
The report added that India’s own
Bajaj Auto, was looking to buy out
Ducati Motor Holding in a bid to
build its own brand in the lucrative
European market. However, the
company later decided to buy a
near-controlling stake in Austrian
bike company KTM.