Updated: 16/04/12

Chrysler’s Jeep brand which is owned by Fiat, will enter the Indian market with the launch of the Cherokee model. This comes as no surprise as in January 2012, CarToq had reported about the possible launch of the Jeep brand in India.

Following the Cherokee, the Jeep brand may launch other models in its line up such as the Patriot, Commander and Compass. Once Jeep gains a strong foothold in India, it may also explore the possibilities of launching Chrysler and Dodge models.

Introduction of  Jeep models such as Cherokee will allow Fiat to expand its product lineup in the country. At present Fiat India, sells only two models, the Grande Punto and the Linea. Earlier, a team of senior officials from Chrysler had visited India to conduct a feasibility study for the Jeep Grand Cherokee.

jeep cherokee india launch photo

We can expect Chrysler’s Jeep models to be brought into India via the Completely Knocked Down (CKD) route, which attracts lower import duties. Fiat may use its Ranjangaon plant to assemble the Chrysler models. Local assembling of models will likely help Fiat price Jeep models competitively. Models of premium brands such as Alfa Romeo will most likely be brought into the country as Completely Built Units (CBUs), which attract 110% import duty.

jeep grand cherokee india photo

Jeep Grand Cherokee

The Grand Cherokee has been in production since 1992. The latest Grand Cherokee is the fourth generation model and has been given as much as 30 awards for its safety, off-roading potential and luxury features.

Look: The Grand Cherokee has a typical 7-slat Jeep grille. The side profile shows a high waistline and large trapezoidal wheel arches with good clearance for off-road use. The rear of the Grand Cherokee again has a simple design with wrap-around tail-lamps that flow into the rear hatch and a thick chrome garnish with the word ‘Jeep’ embossed on it. The interiors of the Grand Cherokee are expected to be premium with soft to touch materials. The cabin features only two rows of seats for five people and may discourage buyers looking for a seven-seat SUV.

Engine & performance: We expect the India-bound Grand Cherokee to be powered by a 3-litre, V6 CRD diesel engine that puts out an impressive 237 bhp of power and 550 Nm of torque. The Grand Cherokee can accelerate from 0 to 100 kmph in 8.2 seconds and achieve a top speed of 203 kmph. The Grand Cherokee clearly has an advantage over the Toyota Fortuner and other SUVs in terms of power, acceleration and overall performance.

Off-road abilities: The Grand Cherokee employs a Quadra-Trac II 4×4 system that has ‘Selec-Terrain’ feature for off-roading duties.  The Quadra-Trac II has sensors to detect tyre slip and supply torque accordingly. Its off-roading ability is further assisted by Hill Descent Control and Hill Start Assist.  The uniqueness of Cherokee lies in its ‘Selec-Terrain’ system that allows the driver to choose from five driving conditions: Sand/Mud, Sport, Auto, Snow and Rock. The Cherokee also features the new Quadra-Lift air suspension system that offers five height settings (modes) depending on the driving conditions.

The Grand Cherokee is one of the safest premium SUVs for it is loaded with numerous safety features such as eight airbags, ABS, all-four disc brakes, Electronic Stability Control (ESC), Enhanced Accident Response System, Traction Control and so on.

Expected Price: With the level of equipment, quality of interior upholstery and off-roading abilities, the Grand Cherokee may have a price tag of about Rs. 40 lakh. It isn’t a surprise for a brand like Chrysler/Jeep focusing on emerging markets like India where the demand for premium luxury vehicles is growing. It would be interesting to see, how Fiat will manage to sell the Jeep models here when it struggles to sell its own models such as Punto and Linea in significant numbers.

jeep cherokee india launch photojeep grand cherokee india photo

25 replies

  1. Profile photo of Dinesh Thakur
    Dinesh Thakur answers:

    its a good news for all SUV lovers….
    and the competition gona be though for other rivals…
    m desperate to see this JEEP in india..

  2. Profile photo of Amit Sharma
    Amit Sharma answers:

    Jeep are real SUV . .:)

  3. Profile photo of Tushar Bhatia
    Tushar Bhatia answers:

    if it come with tata-fiat dealership, sales might be good becoz the service will be all over India

  4. Rohit Chauhan answers:

    I wish this brings in some seriousness & agility to Fiat India regarding the Indian automobile market. :)

  5. Profile photo of Smit Pande
    Smit Pande answers:

    it is better than xuv 500

  6. Profile photo of Ajith Edassery
    Ajith Edassery answers:

    Next one should be the Jeep Wrangler pure offroader :)

  7. Profile photo of Sandeep Singh Bhatti
    Sandeep Singh Bhatti answers:

    dis is great….god send me money to get dis 1

  8. Profile photo of Varad Shri Rastogi
    Varad Shri Rastogi answers:

    Whenever it will be launched… will definitely BUY this one… SUV…

  9. Profile photo of Gaurav Gupta
    Gaurav Gupta answers:


  10. Profile photo of Hari Loganathan
    Hari Loganathan answers:

    wow!!!!! ALFA ROMEO …N INDIA :):)……CHEERS !!!!

  11. Profile photo of Hrishi Acharya
    Hrishi Acharya answers:

    plz dnt compare dis JEEP with mahindras and tatas dis 1 of d best SUV in country just waiting for the launch and its pricing is the main factor and A.S.S sld be the best.den it can beet Fortuner or captiva or Endeavour in fact theses 3 models are nthing in frt of JEEP….

  12. Profile photo of Aahnik Purshottam Nanda Choudhury
    Aahnik Purshottam Nanda Choudhury answers:

    A new competitiveness…in the line…That’s great news…

    But It’s the best Thing..Wonder Who will Compete with these Giants..

  13. Profile photo of Mirza Raju
    Mirza Raju answers:


  14. Profile photo of Gulsan Bano
    Gulsan Bano answers:

    nice jeep

  15. Profile photo of Ekansh Saxena
    Ekansh Saxena answers:

    m sure that Fiat will be successful in India….
    as quality is never under-estimated for long tym….

  16. Profile photo of Siddhesh Chavan
    Siddhesh Chavan answers:

    Wht a great news!!!!

  17. Profile photo of Zeeti Gugal
    Zeeti Gugal answers:

    localization and competetive pricing is a must

  18. Profile photo of Johnson P K
    Johnson P K answers:


  19. Rohan Acharekar answers:

    this is most awaited………atleast for me

  20. Profile photo of Adesh Sarwan
    Adesh Sarwan answers:

    i love it ……soo nice car yaar

  21. Profile photo of banned.arora
    banned.arora answers:

    Now fiat play new role in india auto market..lets see what is next ..price of this jeep is high.It will be a negative impact on buyers.

  22. Profile photo of Swaminath Pandey
    Swaminath Pandey answers:

    This is competitor of Tuareg 2012 in term of feature & price both.

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