Force Motors bucks up for Gurkha 4X4 launch; Sponsors the India leg of Rain Forest Challenge (RFC) 2014

Indian utility vehicle maker Force Motors has finally begun running marketing activities around its upcoming – and much-delayed if we may add – off road SUV, the Gurkha 4X4. The Indian leg of the legendary Rain Forest Challenge off road competition will feature the Force Gurkha 4X4 as its principal sponsor. The international off roading event will happen at Goa between the 8th and 14th of August, in time for the receding monsoons when the Goan terrain is at its slushiest. Click here for more details specific to this event.

The Gurkha 4X4, in its previous form, commanded much respect among off road enthusiasts and Force Motors’ move to market the off roader at a high visibility event seems designed to capture the attention of the enthusiast brigade. Due for a launch in September 2014, the Gurkha will take on the Mahindra Thar, an ultra successful off roader that consistently clocks over 500 monthly units. The Gurkha 4X4 will be the Thar’s only and direct competitor, and will offer both soft top and hard top options.

The SUV, which shares genes with the Mercedes Benz G-Wagen/Gelandewagen, will be powered by a 2.6 liter-4 cylinder Daimler Benz derived turbo diesel engine that outputs 80 Bhp-230 Nm. A five speed manual gearbox and a 4X4 transfer case with high and low ratios will be offered on the latest Gurkha. Both BS3 and BS4 emission norms compliant version of the Gurkha will be sold here. The SUV will be available in five seat (hard top) and six seat (soft top) configurations. The soft top version of the Gurkha will also be available in rear wheel drive guise.

Force Motors is said to have made extensive improvements to this off roader targeting multifarious aspects, from noise, vibration and harshness levels to the overall fit and finish levels. The Gurkha 4X4 will be sold through Force Motors’ passenger car dealerships, whose only other product is the Force One SUV. Prices of the Gurkha 4X4 will start at 6.25 lakh rupees, going all the way up to 8.5 lakh rupees, ex-showroom Delhi. Test drives and deliveries of the 014 Gurkha will begin from September.