Ford EcoSport launched at starting price of Rs. 5.59 lakh

That day has finally arrived. After constantly pushing the date of launch forward, Ford has finally launched the Ford EcoSport urban SUV in India. The vehicle is available in 10 variants, with prices starting at a shocking Rs. 5.59 lakh for the base petrol going up to Rs. 8.99 lakh for the top-end diesel! 

Prices and Variants

Here’s a look at the 10 Ford EcoSport variants that will be offered: (ex-showroom Delhi)

PETROL

Ford EcoSport 1.5 Ambiente: Rs.5.59 lakh

Ford EcoSport 1.5 Trend: Rs.6.49 lakh

Ford EcoSport 1.5 Titanium: Rs.7.50 lakh

Ford EcoSport 1.5 Titanium Automatic: Rs.8.44 lakh

Ford EcoSport 1.0 EcoBoost Titanium: Rs.7.89 lakh

Ford EcoSport 1.0 EcoBoost Titanium Plus: Rs.8.28 lakh

DIESEL

Ford EcoSport 1.5 TDCI Ambiente: Rs.6.69 lakh

Ford EcoSport 1.5 TDCI Trend: Rs.7.61 lakh

Ford EcoSport 1.5 TDCI Titanium: Rs.8.62 lakh

Ford EcoSport 1.5 TDCI Titanium Plus: Rs.8.99 lakh

 

Here is a detailed look at the kind of features that each of the variants offers:

Ford EcoSport Variants and Features

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Also Read: Ford EcoSport variants and features revealed, fully loaded!

Ford EcoSport Engine Choices and Variants

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And for a full video review of the EcoBoost variant click here:

Watch: Ford EcoSport VIDEO review

And for the full road test report of the Ford EcoSport:

ReadFord EcoSport road test and review: Sure-shot winner! 

 

What we think

Ford India has literally blown the socks off what everyone was expecting with the pricing of the Ford EcoSport. It almost redefines what value-for-money pricing is in India. The base petrol variant is priced almost at a par with the Maruti Swift ZXI variant, which would act as a hook for premium hatchback buyers. The Ford EcoSport is also more than Rs. 2 lakh cheaper than the Renault Duster – its most direct rival. The top-end Ford EcoSport Titanium Plus diesel is priced at Rs. 8.99 lakh ex-showroom Delhi, and at that price point you get six airbags, automatic climate control, voice-activated Sync infotainment system, etc, all features that even the Rs. 11.7 lakh Renault Duster RXZ 110 Option pack does not offer. The vehicles are comparable on most other specs.

If you look at the Ford EcoSport’s pricing in comparison with compact sedans such as the Maruti Dzire and Honda Amaze, it is quite closely priced. The EcoSport is between Rs. 50,000 to Rs. 1 lakh more variant for variant compared to the Maruti Dzire and Honda Amaze. But it offers more features, and more importantly better ground clearance, better water-wading capacity and the butch look of an SUV which is what many buyers want in a vehicle.

Well, at these prices, Ford is definitely going to have to deal with long waiting periods rather soon. Tell us, have you been waiting to book one? Also read: Ford EcoSport vs the world of SUVs, MUVs, sedans and hatches