Ford EcoSport’s Long Waiting Periods Demystified

Waiting periods for the Ford EcoSport show no signs of ebbing. Although Ford India has spelled out its plans of expanding EcoSport production at its Maramalainagar factory by adding an additional shift, a parts supply crunch has meant that the additional production shift is yet to take shape.

2014 Ford EcoSport Crossover Pic
2014 Ford EcoSport Crossover

 

Car buyers continue to face long waiting periods ranging from 4-6 months across most EcoSport variants with some variants commanding even longer wait. In an era where instant gratification is the name of the game, the Ford EcoSport’s long waiting periods stick out like a sore thumb, like a massive pothole on an otherwise smooth stretch of tarmac.

The Ford EcoSport’s long waiting periods don’t have to do with the production capacity crunch alone. Far from it, the long waiting periods for the EcoSport is a direct function of the American car maker’s exports. Over the past three months, Ford has cranked up its export volumes substantially. The major push to these export volumes is the EcoSport.

For instance, Ford India exported 2,850 units of the EcoSport in March 2014, nearly 40 % of its 7,153 units strong March production of the crossover. A similar story has been the case in January and February as well, when Ford exported  3,928  and 5,454 vehicles respectively, up from 1,053 and 2,763 vehicles respectively, in the same period in the preceding year.

A bulk of the vehicle exports comprised of the EcoSport crossover. In a nutshell, two out of five EcoSports currently built at Ford’s Indian factory is heading to export markets. Naturally, the waiting periods haven’t been coming down despite the EcoSport being in production at India for the better part of a year now.

Now, it’s really nobody’s business to be suggesting that Ford forego the lucrative export market to cater to the Indian market, considering the “introductory” value pricing of the crossover in India. However, in keeping with customer satisfaction in mind, would it not be appropriate for Ford India to either scale up quickly enough instead of citing the oft repeated “parts crunch” excuse? We’d love to hear what you think in the comments section below.