Ford launches limited-edition Endeavour Alterrain at Rs. 23.2 lakh

It’s raining SUV launches in February. Ford has launched a limited-edition variant of its burly SUV called the Ford Endeavour Alterrain priced at a steep Rs. 23.20 lakh, about Rs. 2 lakh more than the top-end 4×4 automatic variant. The Endeavour Alterrain is a kitted out version of the 3.0 litre 4×4 automatic Endeavour. 

ford-endeavour-all-terrain

What’s new with the Ford Endeavour Alterrain?

The Ford Endeavour Alterrain is a cosmetically enhanced Ford Endeavour 4×4 3.0 automatic. The Alterrain edition comes with some additional features such as a nudge bar on the front bumper, chrome grille, Alterrain decals, a flat roof-rack for additional luggage, new design for the alloy wheels, a reversing mirror mounted over the spare wheel and new dashboard trim (called molten metal). Also read: New Ford Endeavour rendering out

Ford has also introduced a steering column mounted audio control, but that is only on the 4×2 manual and automatic transmission variants, which do not have the touch-screen GPS navigation music system with reverse camera. The Alterrain edition does not have it.

Besides the above features, the Ford Endeavour 4×4 3.0 Alterrain comes with the standard features of the 4×4 Endeavour, which includes leather upholstery, two airbags, ABS, touchscreen music system with GPS maps from MapMyIndia and a reverse parking camera. The vehicle has manual HVAC controls only with a separate blower control for rear AC vents, power folding mirrors with turn indicators, illuminated scuff plates and basic remote central locking.

The Ford Endeavour 4×4 3.0 Alterrain is powered by a 3-litre, four-cylinder diesel engine that puts out 155 bhp of power at 3,200 rpm and 380 Nm of torque at 2,500 rpm. This engine is mated to a five-speed automatic transmission and an electronic shift-on-the-fly 4×4 system with a low-ratio range for extreme off-road use. It features 210 mm of ground clearance and 16-inch wheels with 245/70 R16 tyres that can handle any kind of terrain. The rear suspension is a simple, but tough, leaf spring set up while the front has an independent torsion bar set up, which can handle plenty of abuse. Also watch: Ford Endeavour 4×4 automatic video review

ford-endeavour-steering-audio-control
Steering column audio control stalk only on 4x2 manual and AT variants (without touchscreen system)

Is the Ford Endeavour Alterrain worth it?

The Ford Endeavour Alterrain edition, being priced nearly Rs. 2 lakh over the regular 4×4 variant is not quite worth the money, as the only additional kit you are getting is cosmetic and does nothing to seriously enhance the functionality or capability of the vehicle. You still do not get things like a height adjustable driver’s seat or rear centre armrest, auto-locking doors, multi-info display or climate control – all features you would expect          on a butch SUV in this segment. What the Endeavour has going for it is its sheer brute size and equally tough build that can handle plenty of abuse, where other, more sophisticated SUVs would chicken out. So the Endeavour of choice for you is still the regular 4×4 automatic. You can spend that extra cash customizing it to your taste. Also read: Ford Endeavour 4×4 AT road test – Bucking bronco