General Motors India launches Enjoy Anniversary Edition MPV

General Motors India’s Chevrolet Enjoy MPV turns one year old in India. The MPV, available with petrol and turbo diesel engines, began strongly for the better part of 2013, but sales have petered from the beginning of this year. Even so, the Enjoy has been one of the better selling vehicles from the General Motors stable with sales of 20,000 units for the first year of production. The time is now ripe for a special edition version to push volumes northwards. General Motors has just launched the Anniversary Edition version of the Enjoy to mark the MPV’s first anniversary.

2014 Chevrolet Enjoy Anniversary Edition MPV Image
2014 Chevrolet Enjoy Anniversary Edition MPV

 

The Enjoy MPV, in Anniversary Edition guise, gets the following new feature additions:

  • Decals on the flanks
  • Roof rails
  • Wing mirrors with integrated turn indicators
  • Chrome surrounds for the head lamps, tail lamps, door handles and registration plate
  • Wood trim for the dashboard

Mechanically, the Enjoy MPV remains unchanged. The rear wheel driven MPV retains the 1.4 liter petrol engine (98.8 Bhp-131 Nm) and the 1.3 liter turbo diesel engine (74 Bhp-172.5 Nm). A five speed manual gearbox is standard across both engines. Top end variants of the Enjoy get twin airbags and ABS+EBD.

The Enjoy comes in 7 seat and 8 seat variants. The 8 seat Enjoy Petrol is priced at 8.49 lakh rupees while the 8 seater version is priced at 8.52 lakh rupees. The 8 seat Enjoy Diesel is priced at 9.87 lakh rupees while the 7 seat version is priced at 9.90 lakh rupees. All prices reflect on-road Mumbai prices.

General Motors also offers discounts/accessories of up to 43,000 rupees on the Enjoy MPV. The Enjoy is a rebadged Wuling Hongguang MPV that is a best seller in China. The MPV is built at General Motors’ Halol factory in Gujarat. Competition to the Enjoy comes primarily from the Maruti Ertiga and the Mahindra Xylo MPVs.