Honda begins official web promotions the Mobilio MPV in India

Screengrab of Honda Mobilio's Promotional Webpage Pic
Screengrab of Honda Mobilio's Promotional Webpage

The web promotions of Honda Car India’s next product has just begun, what with the Japanese auto maker bringing the Mobilio MPV to its official website. While Honda has chosen to keep the specifications of the Mobilio under wraps, the exteriors and interiors of the MPV have been revealed along with a teaser video. Production of the Mobilio will begin two months down the line, in June, at Honda’s Tapukara factory in Rajasthan, with the official launch expected to happen in July. The MPV sold in India will be a seven seater and will feature petrol and turbo diesel engine options. 

The petrol powered Mobilio is expected to borrow the recently launched 2014 Honda City’s 1.5 liter i-VTEC petrol motor that outputs 117 Bhp-146 Nm while the diesel engine will be the all-aluminum, 1.5 liter i-DTEC motor (98.6 Bhp-200 Nm) that is standard fare on the diesel powered Amaze and City sedans sold in India. Both the petrol and diesel powered Mobilio is likely to get a 5 speed manual gearbox as standard while the petrol version could use a CVT automatic gearbox with 7 stepped shifts. This gearbox has made its Indian debut on the 2014 City sedan, and comes with a fuel efficiency that bests the 5 speed manual gearbox.

In India, the Mobilio will take on the Maruti Suzuki Ertiga and the Toyota Innova. A pricing strategy that is in-between the prices of the Ertiga and the Innova are likely for the Mobilio, as the MPV is longer than the Ertiga but shorter than the Innova. However, Honda’s production estimates of 45,000 units/year means that the Japanese automaker isn’t looking at unseating either the Ertiga or the Innova, which we’ll put down to Honda’s lower dealership penetration across India, when compared with say a Maruti Suzuki or for that matter, even a Toyota. The Mobilio’s prices are likely to start about 50,000 rupees higher than those of the Ertiga, at around 6.3 lakh rupees.