Honda Brio to be priced below Rs 5 lakh, launch in second half of September

A Honda spokesperson confirmed to CarToq that Honda is gearing up to launch its small car, the Brio, during the third week of September 2011.

The Brio is a key car for Honda to penetrate into the tier II and tier III regions of the country and thereby increase its foothold in the small car space dominated by Maruti Suzuki and Hyundai at present.

Honda also confirmed that the Brio will be priced below Rs. 5 lakh and will be manufactured at Honda’s Greater Noida plant near Delhi initially, before moving additional capacity to its second plant in Tapukara (near Alwar) in Rajasthan. Test mules of the Honda Brio have been spotted testing quite often near Honda’s factory in Greater Noida, and Honda has started production of the car as well.

honda brio blue photo
Photo: The Brio is Honda's first attempt to get a toehold in the small car market

Size and dimensions

The Brio with its small dimensions will be ideal for a small family. The India-bound Brio is expected to be the same as the Thailand-specific model. The Brio will be a very compact car and will measure 3.6 m x 1.68 m x 1.47 m (length x width x height). Read more about how the Brio stacks up against the Swift, Liva and other rivals in terms of dimensions: click here

Looks

The front of the Brio boasts attractive head lamps and a sporty grille with a bold Honda logo. The sides of the Brio will emphasize its compact layout while the low window line will render an airy feel to the occupants. Read more: Honda Brio photo gallery

The rear windscreen of Brio is a radically designed glass pane which forms the boot hatch. This boot hatch, unlike conventional designs, will have no sheet metal and hence will feel light when opened or closed. The triangular taillamps of the Brio will be very unique and will give it a distinctive characteristic.

On the inside, expect Honda to offer spacious interiors on the Brio, just like the Jazz. Based on Honda’s ‘Man maximum, machine minimum’ philosophy, the Brio will give maximum cabin space by employing space-saving measures and intelligently packaging components around the cabin.

Engine

The Brio will be powered by a 1.2 litre i-vtec engine that will produce 89 bhp of maximum power and will be mated to a 5-speed transmission, that’s a little more compact than the Jazz’s transmission. The same engine also performs duty in the Honda Jazz. As per Honda (Thailand), the Brio returns a mileage of 20 kmpl, so expect the India-bound Brio to give similar fuel-efficiency.

The Honda Brio, when launched, will be the cheapest Honda to own in India. Honda has long been keeping its ‘premium brand’ image by offering its products at premium price. But with increasing competition in the Indian car space, the company seems to have realized that brand image will no longer fuel its sales.

Thus, it has reduced the price of its volume seller, the City by a maximum of Rs. 66,000 and now, the face-lifted Jazz by a shocking Rs. 1.4 lakh less. The Honda Brio will take on the Maruti Suzuki Ritz, Hyundai i10, Chevrolet Beat, Nissan Micra and Toyota Etios Liva.