Hyundai to discontinue Accent in India: End of an Era

The Hyundai Accent, an entry-level mid-size sedan launched in 1999, will be officially discontinued this year, after a good run of 14 years. The company will not be replacing the Accent with another sedan, but it will be introducing another hatchback in the form of the Hyundai Brilliant soon.

Production of new Hyundai Accent cars has already been stopped. The Hyundai Accent has been replaced in other markets by the Hyundai Verna, but in India, Hyundai found a good fit for the Accent as an entry-level sedan competing to some extent with the Maruti Dzire and Tata Indigo. Also read: Hyundai Brilliant hatchback to be launched in October

It was one of the few entry-level sedans available in petrol and CNG dual-fuel options straight out of the showroom. Hyundai earlier had a diesel engine for the Accent in the form of the Hyundai Accent 1.5 CRDi and the Peugeot-diesel engine powered 1.5 litre Accent before that, but the cars had to be discontinued as Hyundai did not have a BS IV compatible diesel engine for the Accent, and instead it chose to focus its marketing efforts on newer cars such as the Verna and i20. Also read: Upcoming cars from Hyundai for 2013

With the discontinuing of the Hyundai Accent officially now, resale value of the Accent, which had already dropped considerably after the introduction of newer cars such as the Hyundai Verna, will fall further. The Hyundai Accent is based on a previous generation platform and is not as structurally safe as more modern platforms such as the Hyundai i20 and Hyundai Verna platform.

Sales of the Hyundai Accent had been dwindling, because of the lack of a diesel, lack of feature upgrades and because it was seen as uncool, being an aging design. It was last given a minor facelift in 2011 with a new grille and bumper design, but has largely remained the same. Last year, Hyundai sold 2,931 units of the Accent from April 2012 to March this year, with only 87 cars being sold in April this year. In the previous year, Hyundai sold 8,839 units of the Accent, which is a really good number, for a car this old. Also read: Upcoming small diesel cars to launch in 2013

The Hyundai Santro, which is a model that’s even older than the Hyundai Accent continues to sell well, despite the launch of newer cars such as the Hyundai Eon and Hyundai i10 in its price segment. Somehow, buyers still love the older car’s plain and simple practicality. Sales of the Santo were at 4,264 units in April 2013, with annual sales of 43,829 cars in financial year 2012-2013! Hyundai isn’t likely to pull the plug on that one yet.

Source: LiveMint