Hyundai to launch premium sports sedan to take on BMW 3-Series!

Hyundai is working on a premium sports sedan to compete with the BMW 3-Series and it is expected to come to India by the end of 2015.

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Photo: This is the 2013 Hyundai Genesis Coupe on which the BMW 3-Series competitor will be based

The car will be a rear wheel drive sports sedan but it is still far from ready to come to India. It is internally called the RK and is based on the Genesis Coupe’s platform. The sixth generation BMW 3-Series sedan was launched in India on July 27. It is called the called the F30 or Ultimat3 and comes in five variants, four diesel and one petrol.

It is priced between Rs. 28.9 lakh and Rs. 37.9 lakh, ex-showroom Delhi. However Hyundai’s RK sedan can be expected to be priced much lower than the Bimmer to attract customers. It will however be equally feature loaded if not more.

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Photo: The 2013 Genesis is a menacing looking sports sedan that could work well for Hyundai

How Hyundai will appeal to customers in the luxury segment is yet to be seen but the lower price and the ease of serviceability may attract some buyers.

The BMW 3-Series boasts of new gizmos likes an iDrive driver information system that has a pop-up 6.5 inch display, an 8.8 inch display with a GPS system, a rear view camera, a heads-up display, a start-stop system (which switches the car off when idle for a long period of time), brake energy regeneration – which charges the battery when decelerating, Eco-Pro mode which optimizes gear shift and engine rpm range for better fuel economy and electronic power steering. It even comes with safety features include 8 airbags, ABS, stability control, cornering brake control and run-flat tyre. Also read: BMW 3-Series Ultimat3 raises the bar in entry-luxury segment

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Photo: At the rear the dual exhausts, the spoiler and the LED tail lamps give this car a sporty look

Hyundai will have to offer an extensive and unique set of features in their 3-Series competitor to match up with the standards BMW has set. It won’t be easy to match the levels of refinement and luxury that the new 3-Series sedan offers. We can only hope that Hyundai plays its cards right!

(News Source: Automotive News, Photo Courtesy: Netcarshow.com)