India’s Five Biggest Car Successes In the Past Two Years

Snapshot – What’s the definition of success in the Indian car market? Is it introducing buyers to a brand new segment, like how the Ford Ecosport or even perhaps the Tata Indigo eCS did? Or is it pure numbers, which bring in the big profits for automakers and give buyers a safe option to choose from, in terms of service back up and resale value? We’ll go with the latter, as the former can have too many potholes to drive around, so to speak. Taking 1 lakh units as the sales benchmark, here is our list of the five most successful car launches in the past couple of years. And no, there’s no Maruti Suzuki in this list.

Honda Amaze

Honda Amaze 3

Literally Honda’s comeback car for the Indian car market, the Amaze compact sedan took on the  Maruti Suzuki Dzire, which is no mean feat. While at it, the Amaze has managed to carve out big numbers for Honda in India. The car continues to be a top choice for the compact sedan buyer, both in petrol and diesel guises. Affordable, extremely efficient and spacious, the Amaze has been one of the biggest successes of the past couple of years.

What did the trick?

One word, diesel. Honda and diesel was chalk to cheese not so long ago. The arrival of the Amaze, with the 1.5 liter i-DTEC turbo diesel engine added a new dimension to Brand Honda, which hasn’t since looked back.

Ford Ecosport

Ford Ecosport Beauty Custom
Ford Ecosport Beauty Custom

The Ford Ecosport is a compact crossover that measures under 4 meters in length, and the most successful one in this segment. Launched in mid 2013, the Ecosport has gone on to become the best selling compact SUV in India, a position that could come under serious threat in the coming months. For the last two years though, Ford has made hay with the Ecosport’s star shining quite bright.

What did the trick?

Stellar pricing. Ford got pricing bang-on with the Figo’s launch in 2010, and messed it up with the Fiesta’s launch in 2011. In 2013 though, Ford hit the nail on the head with the Ecosport’s pricing, and the momentum has stuck.

Hyundai Grand i10

Hyundai Grand i10

The Grand i10 had large boots to fill, in this case the Hyundai i10. The Grand i10 managed it with aplomb, quickly becoming Hyundai’s best selling car until the Elite i20 arrived a year later. The Grand i10 and its compact sedan sibling, the Xcent bring in the lion’s share of Hyundai India’s numbers. The hatchback  is sold with petrol and turbo diesel engine options.

 

What did the trick?

The well designed car’s spacious, feature filled, high quality interiors are a major draw among buyers. It also helps that the Grand i10 has been priced very well, slightly lower than the best selling Maruti Suzuki Swift.

Honda City

Honda City Mugen Edition

Currently, the Honda City C-Segment sedan is the Japanese automaker’s best selling car. Th City’s fourth generation version for the Indian car market is available with petrol and turbo diesel engine options. Manual and automatic transmissions are served up too. The sedan is also much more spacious than the version it replaced, and also offers more features and better ground clearance.

What did the trick?

Premium interiors that are now spacious was one factor. The other big draw of course is the 1.5 liter i-DTEC turbo diesel engine that offers good pep and excellent fuel efficiency.

Hyundai Elite i20

Hyundai Elite i20

The Elite i20 is one of the most dramatic success story that the Indian car market has been witness to in the last couple of years, Launched in the second half of last year, the car has already managed to find 100,000 happy homes in the country, making it the biggest successes of recent times. The i20 Elite also has a crossover based on it, dubbed the i20 Active. Boith cars are sold with petrol and turbo diesel engine options.

What did the trick?

Everything about the Hyundai Elite i20 screams premium. From the way the interiors feel to the levels of fit and finish on the car, the Elite i20 is a flag bearer of the premium hatchback segment. The car buyer has applauded.