Mahindra launches Verito Executive edition priced at Rs. 7.75 lakh

Mahindra has introduced one more variant of the Verito – the Executive Edition priced at Rs. 7.75 lakh ex-showroom Delhi. This Verito variant has added features to appeal to a more premium audience, on the lines of the Tata Manza Club Class.

The Mahindra Verito Executive Edition is about Rs. 55,000 more than the top-end Mahindra Verito D6 variant. Here is what you get for that extra cash.

Mahindra Verito Executive

What’s new with the Mahindra Verito Executive Edition

The car comes in a new Pearl White colour, which the company says is a premium colour. It also comes with Italian leather upholstery, for a plush feel. The steering wheel and door pads also get leather wrapping and inserts. The car comes with a touchscreen DVD audio system that has integrated Bluetooth for phone connectivity and audio streaming, as we as a GPS navigation system from MapMyIndia built in.

On the outside, it gets “Executive edition” badging, body decals and alloy wheels. The headlamp bulbs have been upgraded to “blue-vision headlamps”, using bulbs that come with the Mahindra Scorpio, which give out a white light rather than the standard yellowish-white halogen bulbs. Also read: Pros and cons of Mahindra Verito

The rest of the features remain the same as the “new-look” Verito that was launched in July 2012. The car comes with a 1.5 litre diesel engine that puts out 65 bhp of power, but gives excellent fuel economy of 21.03 kmpl, with a five-speed manual transmission. It also has a large 510 litre boot that can carry a lot of luggage. Mahindra is in the process of launching a sub-4 metre edition of the Verito as well, which should make it to showrooms by April.

The Mahindra Verito Executive edition is Rs. 1.05 lakh cheaper than the top-of-the-line Tata Manza Club Class, and it is about Rs. 25,000 more than the Maruti Dzire ZDI.

The Mahindra Verito is one of the most value-for-money entry-level sedans in the market, and has plenty of interior space. However, it didn’t have much of a premium appeal and hence hasn’t seen many takers in the private buyer market, with most sales going toward commercial cabs. This premium Executive edition is a bid to rope in the private buyer. Also read: Mahindra Verito notchback launch in April