Mahindra set to enter the USA market

Mahindra and Mahindra has already set foot in a few countries around the world. In a recent development, Mahindra has announced that the Mahindra Group is working to finalise its American dream. The group will enter the USA market in 2019, and their first product will be developed entirely by the company’s R&D centre in Detroit.

Ssangyong LIV-2 Concept 1

Mahindra’s Korean subsidiary, SsangYong is also planning to foray into the USA market in next 18 months. The company’s operation is taken forward by Mahindra North American Technical Centre (MNATC), the company’s R&D centre. The centre is currently developing two separate products, one for the Indian market and another entirely for the US market.

The USA-specific product from Mahindra will be an off-roading vehicle, and it will be launched in 2019. The company sources have also added that the research centre is developing an India-specific product that will be launched in India within next one year.

Mahindra has already announced that the company is developing electrical products for India. The company already has the E2O, e-Verito and e-Supro in India. In the coming times, Mahindra will come up with a wider range of electric cars including an electric Scorpio and electric XUV.

Mahindra is also working on petrol engines along with SsangYong to power the future vehicles. Apart from this, Mahindra is also developing an all-new platform with SsangYong that will form the base of many new upcoming products. We may also see an all-new electric sports car that will be designed by Pininfarina.

Mahindra already offers the Scorpio with mild hybrid technology in India and is now planning to launch new products with all-electric drivetrain. Mahindra also has a Formula E team, which can provide futuristic technical knowledge to the upcoming electric cars from the company.