Mahindra to buy the company that designed Ferraris

Mahindra’s cars and SUVs may not be ugly anymore, for legendary design firm Pininfarina could soon be a part of the sprawling Mahindra conglomerate. Mahindra is said to be in the final stages of buying the troubled Italian design firm, which has accumulated losses of about 53 million euros. Stocks of both companies closed higher on the 8th of September.

SEM DX7, Pininfarina's first ever SUV design
SEM DX7, Pininfarina’s first ever SUV design

So, what’s making the markets cheer Mahindra’s Pininfarina bid?

1. Mahindra will have access to the formidable design capabilities of the 85 year old company. As design gets more important than ever before to win customers globally, Mahindra’s cars and utility vehicles need to look more pleasing. Given the Indian automaker’s global ambitions, sharply styled vehicles will only flatten the path for Mahindra’s global march.

2. Italy based design house Pininfarina has delivered iconic design after design, and is very highly regarded among its peers. Why, many Ferraris have rolled out of this prestigious design outfit.

3. Mahindra’s current design efforts developed in-house have been less than impressive. The Scorpio Facelift has had its share of lovers and haters, and opinion about the upcoming TUV300 seems divided as well.

Mahindra TUV300 Sketch

So, better looking Mahindra vehicles certainly won’t hurt the automaker’s cause. Notably, Pininfarina was involved in advising Mahindra’s design department on the TUV300 project.

Meanwhile, here are five recent Ferrari designs that have rolled out of Pininfarina, 

Ferrari FF Ferrari F12 Berlinetta Ferrari California T 2011 Ferrari 458 Italia Wheelsandmore

Ferrari 599 GTB

Via HinduBusinessLine