Maruti clocks 38,000 bookings for the new Swift

Maruti Suzuki has received 38,000 bookings for the new Swift, even before the car’s launch set for later this month.

Maruti Suzuki’s, managing executive officer (marketing & sales), Mayank Pareek said that the strong response is unprecedented, particularly because the new model has not hit the showrooms yet and the pricing points have not been determined.

new suzuki swift photo
Photo: The 2011 Swift will sell like hot cakes as bookings pile up pre-launch

While the 38,000 bookings is indeed a huge number, one needs to also consider the fact that bookings for the existing Swift were also converted to new Swift bookings, and there was a three-month backlog on deliveries of the new Swift when production was stopped last month. Read more about the Swift bookings here.

Considering the Swift was selling 11,500 cars a month on average between January and June, it’s possible that bookings in July too were around the same number, along with converted bookings pending from May and June, adding up to 38,000 cars. Maruti will really need to work overtime to meet this demand.

The looks

The new Swift will get larger headlights that are swept further back. The front bumper has been redesigned for a sporty appeal. The rear quarter glass gets a new shape and the wheel arches appear to be flared. The new Swift’s rear has a redesigned tail gate and refreshed tail lamps with clear lens treatment.

The upcoming Swift is built on an all-new platform and has a longer wheelbase than the present model and thereby has marginally more rear leg room. The rear bumper to will be larger than that of the present model.

Engine and specs

The redesigned Swift petrol variant will be powered by the same 1.2 litre K-series petrol engine that now sports variable valve timing (and a slight increase in power) while the diesel version will be powered by the 1.3 litre DDiS motor that makes 74 bhp of maximum power. The new Swift is expected to be more fuel efficient than the present one.

Prices

Though the official prices of the new Swift is yet to be announced, there is speculation that the new Swift variants will likely be Rs. 30,000 more than the outgoing Swift variants. Maruti Suzuki will launch a new top-end variant for the Swift Diesel, the ZDI that will come with all bells and whistles like the top-end variant of the Swift petrol, the ZXI.

Competition

The new Swift will take on premium hatchbacks like the Fiat Grande Punto, Volkswagen Polo, Nissan Micra and Hyundai i20. The premium hatchback segment is one of the fastest growing one, witnessing a 20% growth in the past (Jan-June 2011) period while around 4.39 lakh units of hatchbacks had been sold in 2010.

The Swift had set a benchmark and has proved its domination in the premium hatchback market in India. In the January – May 2011 period, Swift had a 24% market share in its segment followed by Hyundai i20 and Ford Figo which accounted for 15% market share each.