Maruti Suzuki Swift Facelift gets its first TVC

Maruti Suzuki Swift Facelift Image
Maruti Suzuki Swift Hatchback Facelift

Days ago, Maruti Suzuki launched the facelifted Swift hatchback in India. The car maker has now put out an TVC detailing the changes on the facelifted model. The TVC highlights the new bits on the Swift and continues to emphasize on the car’s fun-to-drive factor, an attribute that has been encoded in the Swift’s DNA across multiple generations. Enough of the fluff! Here’s the video in its entirety. 

Maruti Suzuki sells the Swift with petrol and diesel engine options. Fuel efficiency of both the petrol and diesel models has been improved to the tune of 15 %, making the Swift one of the most efficient B+ Segment hatchbacks in India. However, safety isn’t the car’s strong suits, as the recent Global NCAP crash test results have indicated.  The made-in-India Swift finds itself in the midst of a controversy.

Global NCAP has crash tested the Swift and has rated the hatchback’s structure as unsafe. For a car which sells close to 15,000 monthly units on an average in India, the Global NCAP findings do not make for pretty reading, especially in a country where a life is lost every 3 minutes. Maruti Suzuki seems to build the Swift with a structure specific for India, and one that has been rated as unstable by Global NCAP.

Global NCAP – 5 Indian cars that have weak/unstable body structures 

Only the top end variants of the Swift receive Airbags while ABS has now been introduced in the mid variant of the diesel powered Swift. While sales of the Swift continue to chug along in India, mindless of the safety implications that the lower variants of the car may have, an urgent revamp of India’s motor safety regulations is the need of the hour. On whether the authorities respond to the calls for safer cars in India remains to be seen.