The Vitara Brezza has been a successful product for Maruti since the day it was launched in India. Even after more than a year, you will still have to wait for a few months before you can get yourself one.
Since the time of launch, the Brezza has been consistently managing 8-10,000 units every month. It has become the highest selling utility vehicle, even overtaking the Bolero, which has been the highest selling utility vehicle for a really long time. In July 2017 however, the Brezza broke all records. For the first time since its launch, it has managed to sell over 15,000 units (15,243 to be precise). This saw it not only beat the Swift, but also the newly launched Dzire compact sedan as well. This also takes the Brezza upto 4th place in the top 10 list of cars sold in July, making it beat even the Celerio.
So what are the reasons the Brezza is doing so well?
Maruti’s first true compact SUV
The compact SUV segment is where the maximum growth and where the maximum craze is currently. The Brezza is Maruti’s first attempt at this segment and they have managed to hit it out of the ball park with the Brezza. Not only is the Brezza priced competitively, it also has the company’s widespread service network and cheap spares.
With the Brezza, Maruti launched the iCreate which allows customers to customize their rides to suit their personality. This allowed customers to make modifications to the vehicle without having to go in for aftermarket mods, making it easier.
Practical and loaded
The Brezza, while not that huge in terms of dimensions, has a lot of space on the inside. In addition to that, the car is loaded when it comes to features. It has LED guide lights with projector lamps, Apple Carplay system, navigation, colour changing instrument cluster, reverse camera and parking sensors as well as keyless go.