Mercedes Benz CLA Luxury Sedan lined up for 20th January 2015 Launch

Mercedes Benz India will launch the CLA luxury sedan on the 20th of January 2015, thereby kick starting the slew of launches that the German luxury marque has lined up for India next year. The CLA sedan will be the latest in the “affordable luxury” line of cars that Mercedes Benz has introduced in India, starting from 2012.

The CLA sedan is based on the Modular Front Architecture (MFA) platform and will be sold with turbo petrol and turbo diesel engines. The car will be assembled in India, at Mercedes Benz Chakan factory, off Pune, through the CKD (completely knocked down) kit route.

The CLA will be the only MFA based car to hit the CKD circuit, with the A-Class, B-Class and GLA models continuing to operate through the CBU route. The car will sit below the C-Class in terms of price and positioning, and will therefore be Mercedes Benz’s lowest priced luxury sedan for the Indian car market.

The car is expected to be pricier than the Audi A3 sedan, in order to underscore Mercedes Benz’s positioning in the luxury car sector. The CLA’s turbocharged petrol engine will be a four cylinder unit that outputs 181 Bhp-300 Nm while the turbocharged diesel engine will displace 2.2 liters in a four cylinder layout to output 136 Bhp and 300 Nm.

Mercedes Benz has already lined up a facelift for the CLA sedan in international markets

Both motors will use 7 speed twin clutch automatic transmissions. The CLA sedan sold in India will get a front wheel drive layout. Mercedes Benz has reserved the all wheel drive layout for the high performance CLA45 AMG sedan, which is the top-of-the-line variant in the car’s line up.

The CLA sedan has been bringing in big numbers for Mercedes Benz internationally. A successful run for this car in India will mean that Mercedes Benz is likely to catch up with Audi in the numbers game in the Indian market, or perhaps even move past Audi in 2015. The advent of the CLA sedan also signals a steadily changing tactic of the German luxury brand, as far as its sedans are concerned.