Mitsubishi has launched a limited edition variant of its Outlander SUV dubbed the ‘Outlander Chrome’. Priced at Rs. 20.55 lakh, the limited edition model is Rs. 30,000 dearer than the regular Outlander.
The Outlander Chrome is offers extra features like a large rear spoiler, floor illumination, side air dams with inlay, side protection moulding, chrome plated door mirror covers and a roof mounted DVD player with screen.
No changes under the hood
The Outlander Chrome is powered by the same 2.4 litre petrol motor that powers the regular model. The engine belts out 166.6 bhp of maximum power and 226 Nm of maximum torque and works in tandem with a 6-speed automatic transmission.
Is a Rs. 30,000 difference justified?
An after-market roof top DVD screen could cost anywhere between Rs. 8000 – 20,000 depending on the brand and screen type/size. A floor illumination kit could cost anywhere between Rs. 1,500 to Rs. 5,000 depending on the number and type of lights used.
Other accessories such as side air dams with inlay, side protection moulding, chrome plated door mirror covers and large rear spoiler could sum up to Rs. 10,000. Hence, the price difference is quite justified.
Price compared to competition
The price of Outlander (Rs. 20.55 lakh) is in the middle order when compared to its rivals. SUVs cheaper than the Outlander include the Maruti Suzuki Grand Vitara (Rs. 16.94 – 18.26 lakh), Ford Endeavour (Rs. 17.04 – 19.70 lakh), Chevrolet Captiva (Rs. 17.96 – 19.71 lakh) and Toyota Fortuner (Rs. 20.14 lakh) while SUVs that are dearer than the Outlander consists of Mitsubishi Pajero (Rs. 20.46 lakh), Honda CR-V (Rs. 22.64 – 24.88 lakh), Nissan X-Trail (Rs. 22.14 – 26.40 lakh).
The Outlander hardly sells any volumes, averaging less than 50 units a month this year so far. The poor sales figures can at best be attributed to the unavailability of a diesel engine and the limitation of only five seats.
Demand for diesel SUVs such as the Toyota Fortuner are strong in the market while its comparable petrol counterparts have failed to rope in buyers due to the sky rocketing price of petrol. Much like the Outlander, Honda’s CR-V and Maruti Suzuki’s Grand Vitara too have been selling in small numbers.
Will the chrome-loaded Outlander help improve its sales? What do you think?
* Prices mentioned are ex-showroom Delhi