Most successful launches in 2012!

To begin with, most of the launches were in the SUV/MPV category. In other segments – sedans, compact sedans, premium sedans and hatchbacks – there were a lot of facelifts, upgrades and refreshes.

Maruti Alto 800 was the big launch in the entry level small car segment; Elantra was the new launch in sedans. And then there were 6 high-profile launches in the SUV-MPV segment – which is also the fastest growing segment of the market today. This is a compilation of all the launches that took place during the year, with a special focus on those that went on to become a big hit in the market.

SUV launches over the past 12 months  (click for more)

pajero sport

The most active segment saw the emergence of a successful, new SUV brand

7 sedan launches in 2012 (click for more)

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Many were upgrades and facelift, and there was the re-entry of the Hyundai Elantra

8 hatchback launches in the past 12 months  (click for more)

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The list includes 1 automatic, 2 launches and 3 facelifts

Hits and misses in the last 3 months  (click for more)

tata-safari-storme-driving2

Find out the duds among 15 cars launched in the last 3 months

The big MPV hit: Maruti Suzuki Ertiga (click for more)

ertiga front right

Read why this car is a strong alternative to the Innova

The big SUV hit: Renault Duster (click for more)

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The Duster is hitting sedans as well. Read this comparison to see why

New category comparison: Quanto versus Ertiga (click for more)

quanto-versus-ertiga

Here’s a comparison between cars that successfully introduced a compact MPV segment.