Nissan has launched a new special edition of the Micra, called the Fashion Edition. The new vehicle has been brought in collaboration with United Colours of Benetton.
So what’s special?
The main objective behind this special edition was to appeal the the stylish and trendy millennials. Changes on the outside include new body graphics on the side of the vehicle, special painted wheel covers with orange inserts and new special design on exterior mirrors. The Micra will be offered in a total of two colour options, black with orange graphics and orange with white graphics.
On the inside, the car will get special orange accents all over, new designer floor mats, black seats with orange stitching, a new 6.2″ touch screen system with navigation and MirrorLink.
The vehicle will come standard with Nissan Connect with 3 year free subscription.
The Micra Fashion edition will only be offered with the petrol engine, which means the vehicle is powered by a 1.2 liter engine making 76 Bhp and 104 Nm. The engine is mated to a CVT gearbox only.
The vehicle will be limited to only 500 units. The vehicle will be priced at Rs 6.09 lakhs ex-showroom India.
Mr. Arun Malhotra, managing director, Nissan Motor India Pvt. Ltd. said,
We are excited to offer our customers a new, stylish choice for the festive season. Nissan Micra Fashion Edition brings a sophisticated interior ambience with a host of new features and inspiration infused from Benetton’s rich heritage of Italian style and global research. The car combines high style and great performance thanks to the CVT automatic transmission for an engaging and comfortable driving experience.
Mr. Sundeep Chugh, CEO & MD, Benetton India Pvt. Ltd, said
We are honored to serve as a fashion inspiration for Nissan’s latest automotive innovation, with our long standing Italian legacy of design, innovation and sustainability. Moreover, as a brand we are strongly committed to women empowerment and their safety, through our social campaigns. Nissan’s latest edition of Micra is engineered with an automatic transmission and NissanConnect, which has over 50 safety and security features. The offering therefore truly appeals to the youth and women of today, and bears strong synergies with Benetton’s social commitments and design aesthetics.