Nissan is launching its hatchback car Micra in July 2010. The company went ahead and started pre-launch bookings for the Micra that started in the last week of May.
Over a thousand Micras have been booked so far through its dealers across India. Mind you, no road tests of the car is still given. Nissan has also announced that it would be launching the Micra on the 14th of July nation wide.
Expectations are pretty high on Nissan’s small car, and from the 1049 buyers pre-booking the car, the demand for the Micra seems to be heading in the right direction. To add to the tale, Nissan roped in Bollywood actor Ranbir Kapoor as their brand ambassador who shot for a few teaser TVCs which has also pushed its demand further.
According to Nissan the demand for Micra is high in Delhi while Bangalore, Ahmedabad, Mumbai and Chennai follow amongst others from the 1049 cars booked in all.
Mr. Kiminobu Tokuyama, MD & CEO, Nissan Motor India said that Nissan were delighted with this encouraging initial response and with thelaunch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services.
It may be recalled that Nissan had started airing the Micra teaser campaigns in print, radio, TV and online medias with Ranbir Kapoor being the face for Nissan India.
The cute little small hatch Micra would be closely watched by its host of competitors in its segment ranging from the VW Polo, Maruti Swift, Wagon R , Ritz to the Chevy Beat and Hyundai i10 and i20 not forgetting the fast selling Ford Figo. Nissan haven’t disclosed any tentative prices for the Micra but expect it to be priced between 4 to 6 lakhs price range across the variants. The Micra would be manufactured at the brand new Nissan-Renault plant at Oragadam near Chennai where Nissan has made an investment of Rs. 4500 crores over a period of 7 years.
Along with the Micra Nissan India sells the X-Trail (SUV), the Teana (luxury Sedan – read Nissan Teana road test) and 370Z (iconic sports car) all of the three are imported from Japan as CBU (completely built units). Nissan would also be exporting the Micra to more than 100 countries including Europe, Middle East and Africa .
Watch this space for more on the Nissan Micra soon.