Fiat although providing technology to others is still strugling for sales in India, Why? by Rajat Gupta on May 21, 2012May 22, 2012 asked in 12 answers Siddhartha Mishra answers: Primarily three reasons: baggage from the past, which means Fiat has to work DOUBLY hard to make up; minor quality niggles although fundamentals like mechanicals and suspension are very good and thirdly, lack of knowledge and enthusiasm of the authorised service centres! Rishabh P Nair answers: People still don’t trust Fiat as a brand in India, although that has improved quite a bit thanks to the Punto and new Linea. People still opt for safer brands like Maruti, Hyundai and Tata. However now more and more people are getting aware of the fact that several popular cars we see on Indian roads have Fiat’s famous mulitjet engine. Also with independent dealerships and service centers being put in place, Fiat will hopefully be able to overcome these obstacles!~ Kalpesh Dhurandhar answers: Hi, I think fiat should introduce more models in indian market rather than primarily sticking to two models only in order to generate more sales. Babychen Mathew answers: @ Siddhartha is right. Things might change a bit now that Fiat has opted for exclusive showrooms. So far salesmen were directing people towards Tata cars even when customers wanted a Fiat. Siddhartha Mishra answers: I have personally had an interesting conversation with a dealer’s sales manager who told me why the Manza was better than the Linea! I also feel Fiat needs models in the B segment (4-6 lakhs) and D segment (best bet is the 2012 Palio and the Bravo 1.9MJD). Just 2 models is not enough for an independent showroom to attract people. Let them keep them the Bravo to draw attention! Rajat Gupta answers: I think a car below 4 lakh is must for fiat if they really want to make it big in India. Shreyans Jain answers: Fiat also needs to launch the 1.6 MJD engine in the Linea asap. The current 90hp 1.3 engine just cannot match the Vento or Verna. Siddhartha Mishra answers: I think Fiat needs a 4-lakh rupee car (the Palio) with 1.3 MJD ASAP. The 1.3 MJD 90 HP should be made standard. The Linea should get a 1.6 MJD and a T-Jet petrol for the niche buyer. And they need a Bravo (four door) to take on the Laura. Just two models dont cut it. Lazy Tourer answers: Two reason… No. 1 Very very poor service via TATA for a pricy car needing extra customer care.. No. 2 their very very poor resale value.. Himanshu Malik answers: These are the reasons: Himanshu Malik answers: These are the reasons: — Only two models, in which punto is a outdated model(in europe new punto arrived 3 years ago), Punto is overpriced, specially when you dont have a great brand to work with. Linea had too much of a competition to bear with. Poor after sales n service record. Linea hasnt got a much needed facelift. only two models wont give u volumes and offcourse sub 4 lakh car. Siddhartha Mishra answers: I don’t think Punto is overpriced. It is OK compared to equivalent models like i20, Jazz, Polo etc. Leave a Reply Cancel replyYou must be logged in to post a comment.