Over the last six months, the demand for small cars has been inconsistent and some cars have had seen a low in terms of sales. CarToq picks out the top six small cars with worst sales figures and we also try to find out the reason behind such dismal sales.
Launched in early 2012, the Pulse has received a lukewarm response so far. It may be because of the scanty sales and service network or the simple fact that the model as is a badge-engineered Micra; a concept new to the Indian market. Also read: Renault Pulse vs. Hyundai i20: Petrol hatch comparison
Sales of the Pulse stood at 309 units in May 2012 almost 200 units below its old average sales figure of 492 units (Feb 2012 – May 2012). The Pulse may sell in more numbers once Renault concludes its plan of opening 100 dealerships in the country. This will ensure a wider reach for Renault models and may help the brand attract more customers.
The very capable Jazz has picked up in sales over the last two months, but its sales average in 2012 has been 739 units (Dec 2011 – May 2012) which is still low when compared to average sales of cars in its segment.
Plagued by production constraints due to shortage of component supplies from Thailand (affected by flood in December 2011), Honda had halted the production of the Jazz in January 2012 and the production was scaled up in the subsequent months. Over the last two months, the sales stood at 1,948 units (May 2012) and 1,300 units (April 2012) which may increase in the coming months.
The Fabia faired poorly in terms of sales. Over the last six months its sales have been consistently declining; it has fallen from 1,471 units in December 2011 to 304 units in May 2012.
The steady decline in sales shows that buyers have lost interest in the Fabia and it may be because the Fabia isn’t as classy and appealing as its German cousin, the Volkswagen Polo which sells at an average of around 3,200 units per month consistently. The Fabia’s sales have fallen despite Skoda’s revised prices and introduction of new variant, the Fabia Scout.
The Fiat Punto has witnessed many ups and downs in terms of sales over the last six months. While in December 2011, the sales were below 300 units, sales in the first two months of 2012 were 1,600 units (Jan) and 1,340 units (Feb). However the last three months have seen sales of below 1,000 units in March (954 units), April (700 units) and May (715 units).
The inconsistent sales reflect that the 2012 Punto couldn’t ride the wave of buzz around its launch and got back to its low sales numbers. However, there is still a ray of hope in the form of exclusive dealerships (Fiat Café) and service networks that Fiat plans to establish (without Tata’s collaboration) in the coming months.
Maruti Suzuki A-Star
The A-Star has been selling in dismal numbers especially when compared to its sibling; the Maruti Suzuki Wagon R which shares the same engine, performance and mileage. Sales of the A-Star stood at 848 units in May 2012 and the average sales stood at 1,073 units per month over the last six months. The reason for the A-Star’s low sales could be lack of space and high price.
The following table shows the sales of the worst selling hatchbacks in the last six months.
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