Tata Aria launched: Price Rs 12.9 to 15.5 lakhs

Tata Aria comes in three variants: Pleasure, Prestige and Pride

Tata Aria, seven seater crossover, tagged as the ‘Finesse of a sedan with the muscle of an SUV’ was launched today in Mumbai. A live webcast of the Aria’s launch was made available for all.

The company calls the Aria a crossover. This is because of its people-carrier / MUV-like proportions and the presence of four-wheel-drive – a curious mix. 4×4 is available across all variants of the Aria.

Tata Aria is offered in 3 variants, Pleasure 4×4, Prestige 4×4 and Pride 4×4 and here are the price details.

Tata Aria Pleasure 4×4: Rs. 12,90,901 (fabric)

Tata Aria Prestige 4×4: Rs. 14,13,001 (fabric), Rs 1450001 (leather)

Tata Aria Pride 4×4: Rs. 15,50,000

Aria engine and specs

Tata Aria is powered by a 2.2 litre DICOR engine with variable turbine technology with a 32-bit ECU. It delivers an impressive 138 hp (140 PS) of peak power and 32.6 kgm (320 Nm at 1700-2700 rpm) of peak power. Hence, Aria is bound to be quicker and easier to drive than the rivals provided the transmission and clutch action are precise and smooth.

tata aria prestige photoAdditionally, the The 4×4 Adapterra Torque-on-Demand System on its own senses terrain conditions and automatically supplies torque in varying proportions between the front and rear axles, depending on the terrain. It helps off-road driving as well as stability on normal roads.

Aria vs Innova and Xylo – comparison

The MPV segment’s top seller, Toyota Innova is powered by a 2.5 litre diesel engine (101 hp, 20.4 kgm at 1400-3400 rpm) and the second best selling MPV, Mahindra Xylo is powered by a 2.5 litre diesel engine ( 112 hp, 24 kgm at 1800-3000 rpm). The Aria is also quite larger than the Xylo and Innova.

We expect the DICOR engine would return a mileage of 13 kmpl approximately. Tata’s interior design always provides large user space, be it the small cars like Indica, Indigo or Safari. Now, we guess Aria will have loads of interior space and hence leg room should not be an issue. The interiors of Aria looks like a large leap in terms of quality fit and finish for Tata. With specials like the Roof Storage bins, B-pillar mounted AC vents for the second row occupants, the Aria undoubtedly has the best interiors in the Tata range.

The company had started taking pre-bookings of the Aria through its official website www.tataaria.com even before the launch. Tata Motors has made huge investments in the development of Aria, with inputs from Aria’s design team of Indian engineers, prospective customers’ feedback and expectations.

Key features of the Tata Aria

As per the details mentioned in the e-brochure, Tata Aria is available in three trim levels, Pleasure 4×4, Prestige 4×4 and Pride 4×4. First, have a look at the standard features provided on all the three variants:

Safety
1.    Disc Brakes on all 4 wheels
2.    ABS with Electronic Brake forced Distribution
3.    Hydroformed Chassis Frame and reinforced body construction
4.    Engine immobilizer with perimetric alarm system

Comfort and Convenience
1.    2 DIN Music system with CD/MP3 player and 6 speakers
2.    Audio and Phone switches on steering
3.    USB and Aux in port on central console
4.    Driver Info System
5.    Ultrasonic Reverse Guide System
6.    Dual AC
7.    Height Adjustable Driver Seat
8.    Rear Wash Viper and Demister
9.    Keyless Entry with Remote Integrated Key

Functional
1.    Flat Floor fold 2nd and 3rd row seats with sliding 2nd row
2.    Roof Storage Bins and Goggle cases
3.    Follow Me home (Approach lights)
4.    Electrically Adjustable Outer Mirrors

Exteriors
1.    Dual barrel headlamps with projector beam
2.    Fog lights front and rear
3.    Body coloured rub rails
4.    Chrome waist lines on windows

Tata Aria Pleasure 4×4 – the base variant – stands on 16 inch steel wheels while the Prestige and Pride variants are provided with 17 inch alloy wheels.

Interiors

Tata Motors offer Aria Pleasure 4×4 variant with Black & Beige interiors with wood inserts, beige fabric upholstery.

Tata Aria Prestige 4×4 variant has three interior options: a) Black and Plum with Brush metal inserts; b) Black and Black with Brush metal inserts; c) Black and Beige with Wood inserts. The upholstery also has two options namely Full leather upholstery with Black & Black or Black & Plum interiors and Fabric upholstery with Black & Beige Interiors.

Tata Aria Pride 4×4 variant is offered with two interior choices: Black & Plum with Brush metal inserts and Black & Black with Brush metal inserts. Full leather upholstery is offered in this top variant. All the variants have chrome inside door handles.

Value for money?

Tata Aria’s middle variant Prestige is priced at Rs. 14,13,001 which is Rs. 1,22,100 more than the base variant. For this additional price, you get the following special features in Prestige 4×4:

Special features of the Tata Aria Prestige 4×4 (mid-variant)

The Tata Aria Prestige 4×4 has Tata Blue Connection (5 Phones pairing capable), Dual AC with Automatic Climate Control, Ultrasonic Reverse Guide System, Rain Sensing wipers, Darkness sensing headlamps and glove box chiller. In the exterior, Prestige 4×4 has body colored rub rails with chrome inserts.

Tata Aria’s Pride 4×4, the top variant is priced at Rs. 15,50,000 which is Rs. 1,36,999 more than the middle variant and Rs. 2,59,099 more than the base variant. For the additional price, Tata offers the following special features in Pride 4×4:

Special features in Tata Aria Pride 4×4 (top-end variant)

In terms of safety and security, the top variant, Aria Pride 4×4 has Side and Curtain Air bags (6 air bags) , Electronic Stability Program and Traction Control System. The Comfort and convenience in Pride 4×4 is enhanced with the features such as Satellite Navigation System, Electronic Stability Program and Traction Control System, Reverse Guide Camera and Cruise Control.

Should you go for the Aria? Whether you agree that this is a crossover or not, it still remains a large, spacious MUV which is the best from the Tata stables so far. It has adequate power to propel its large bulk, and it is the biggest MUV you can buy in India right now. Quality also should be quite high, considering that Tata has plans to export the Aria to Europe and other markets. It has ‘Satellite Navigation System’ which is the segment first. Tata Aria Pride 4×4 comes with 6 air bags at the sides, first of its kind offered by an Indian car maker and a first in the segment as well.  Dual front airbags and steering mounted audio & phone buttons are standard across all the three variants, which is another pleasant surprise.

Tata has practically invented a new kind of crossover (MUV + SUV) segment in India with the Aria. You could debate whether four wheel drive is really needed even on the base variant, especially considering that even with 4×4, it us unlikely the Aria (or any SUV for that matter) sees any off-roading. The price has definitely put the Tata Aria in a higher bracket altogether, positioning it as an alternative to SUVs. Whether the Indian buyer would buy that reasoning and plonk his cash down for the Aria is something we will see in the coming days.