Tata Indigo Manza ‘Elan’ in the pipeline, to be priced below current Manza

Tata Motors is readying a new Indigo Manza which is nothing but the Compact version of Manza (similar to Indigo CS). The ‘Indigo’ badge will likely be stripped off the new Manza and henceforth the car could be just dubbed as ‘Manza Elan’ and not Tata Indigo Manza CS as speculated before.

Tata Motors will be slicing the boot off the Indigo Manza to tuck the car under 4 meters in length and benefit from excise duty sops.

The present Tata Manza measures 4413 mm x 1703 mm x 1550 mm (length x width x height) and in order to reduce the length, the 460-litre boot has to be compromised. But even after chopping off 413 mm from the Manza’s length, the boot space will still be sufficient to swallow a whole family’s luggage.

tata indigo manza will be getting shorter photo
Photo: Tata Indigo Manza will be getting shorter

Sources say that the Tata’s R&D will emphasize on the looks of the car making no changes in engine, transmission or other mechanicals in the Manza Elan. Currently, the Manza is powered by a 1368 cc Saffire90 petrol engine and 1248 cc Quadrajet90 diesel engine that both produce 90 PS of power. If the same engines are used in Manza Elan as we expect, the power-to-weight ratio would be better and hence, there could be a slight improvement in performance as well as fuel efficiency.

The entry sedan segment (Rs.5 – Rs.7 lakh range) is a highly competitive one today. The new Toyota Etios, whose booking numbers of more than 12000 in just 15 days of the car’s launch in Dec 2010, that too just with petrol engine version, must have caused sleepless nights among the rival car makers including Tata Motors and Maruti Suzuki.

And the effect: Maruti Swift Dzire Compact and Manza Elan. In April/May 2011, when Maruti Swift Dzire compact sedan is launched, the price would be reduced by Rs. 40,000 approximately.

The Tata Indigo Manza is a ‘value for money’ car in its segment, but still could not match up with Swift Dzire, the segment leader and India’s wide body car, Mahindra Logan. However, with the launch of the Manza Elan, the price factor will likely eat some pie from Swift Dzire’s market share and draw the attention of Logan buyers as well. Expect the Tata Manza Elan to be priced starting from Rs. 4.7 lakh for the base variant and the launch may likely happen within a few months.

DWS readers who are planning to buy a compact sedan, do wait for a few more months and watch out for what appears to be more ‘value for money’ sedan namely: Swift Dzire Compact and the Manza Elan!