Tata Tiago closes in on Maruti Celerio; Sells 7,000 units (highest-ever) in August ’17

The Tiago was introduced last year as an all-new product, to take on the Celerio. While the vehicle was not very successful when it was first introduced, it has started picking up over the last few months.

Tata Tiago

In August, the company managed to sell over 7,000 units, at 7036 units. The company sold 6,274 units in July, 5,438 units in June and 4,901 in May, which means the vehicle has seen a steady rise in sales over the last few months.

Prices for the Tiago start at Rs 3.21 lakhs and goes all the way to Rs 5.65 lakhs.

What does the Tiago have?

The Tiago has a wide range of options for customers to choose from. They have a petrol and diesel engine option and also have the option of an AMT on the petrol. The petrol is a 1.2. liter 3-cylinder engine making 84 Bhp and 114 Nm. The diesel is a 1.05 liter engine making 69 Bhp and 140 Nm and only comes with a manual transmission.

What makes it special?

The Tiago is the most value for money product in the segment. While it competes with the Celerio and the Wagon R, it offers a lot more over them, that too at a cheaper cost. Tata has also loaded the car with a lot of funky features like the Harman infotainment system, driving modes and is also pretty good to look at. In addition to that, it also gets the option of a diesel engine, something that the Celerio now lacks.

In terms of fuel economy, the Tiago returns 23.84 kmpl when it comes to petrol while the diesel vehicle returns 27.28 kmpl, according to the ARAI testing figures.

Also, unlike other Tata vehicles which had the ‘Taxi’ tag attached to it, the Tiago is a fun little premium hatchback which will not go down really well in the taxi market, making it better for those who wish to buy one.