Tata Venture, Magic Iris and Aria at Auto Expo 2010

Tata Motors has launched three new vehicles at the Auto Expo 2010, the Tata Aria, the Magic Iris, and the Tata Venture.
The Tata Aria, earlier known as the Indicruz, is likely to be launched in early 2010 at a price between Rs 6-8 lakhs. This eight-seater will take on the Toyota Innova, Chevy Tavera, and the Mahindra Xylo. Click here for a review of the Tata Aria.

Tata Aria front view photo
Photo: Tata Aria MPV front

Next in line, is the Tata Venture MPV that is bigger than the Tata Ace and smaller than the Aria. The Tata Venture’s interior is spacious enough to accommodate up to 8 passengers and comes in a two-tone beige-and-black combination.

The seating can be adjusted for five, seven, or eight people in three-row front facing configuration. There is dual heating ventilation and air-conditioning with roof-mounted ducts, the company has said.

Other features include power steering, power windows, reverse parking aid, keyless entry with engine immobiliser, rear wipers, side impact beams, and collapsible steering.

The Tata Venture is powered by a turbo diesel engine that provides 71 PS power output. The MPV is expected to be launched sometime later in 2010 at a price between Rs 4-5 lakh.

tata magic iris
Photo: Tata Magic Iris

Tata Motors also launched the Tata Magic Iris four-seater that is powered by a 611-cc engine and offers a top speed of 55 kph. The Magic Iris is likely to be priced around Rs 2.5 lakh.

The company’s passenger vehicles on display included its Jaguar and Land Rover models, Tata Indigo Manza, Tata Indica Vista, Tata Safari, Tata Sumo Grande MK II, the Xenon XT, and two new Tata Nano models.

The company has launched the new Jaguar XJ in India. Customers can now book the vehicle and expect deliveries starting from June 2010. It also launched the Land Rover 2010 Discovery 4 and the Range Rover Sport that will go on sale in India, in 2010.

Among commercial vehicles, Tata Motors unveiled its new Starbus platform, Prima trucks, and CNG truck pick-up vehicles.