Toyota to target Hyundai I20, Maruti Swift, VW Polo, Hyundai i20 with Etios Liva hatchback
Toyota will launch Etios hatchback called the Liva in April 2011. The company today launched the much-expected Toyota Etios petrol sedan in Bangalore with an aggressive price range of Rs. 4.96 lakhs to Rs. 6.86 lakhs (ex-showroom, Delhi).
Speaking on the occasion, Sandeep Singh, deputy managing director of Toyota Kirloskar Motors said the Etios petrol hatchback version will be launched in April 2011. However, he said the company has not yet decided about the time of launching the Etios sedan and hatchback in diesel versions. Read our resource page about the Toyota Etios car.
Toyota is planning to sell 70,000 units of the Etios in 2011. The company has competitively priced the Etios sedan to attract prospective buyers of sedans like the Maruti Swift Dzire and Tata Indigo Manza. Read our Toyota Etios petrol road test
The Etios Liva hatchback will compete with the Maruti Swift, Hyundai i20, Volkswagen Polo and the upcoming Honda Brio.
So far, Toyota has only given away a few clues about the size of the Etios hatch and its engine capacity. Let’s take a look at how the Etios Liva stacks up against other hatches in its class.
Etios Liva vs everybody else: Quick look
|Model||Engine||Dimension (Length X breadth X height)||Ex-showroom Price|
|ETIOS LIVA||1.2 litre petrol||3775 mm X 1695 mm X 1490 mm||Expected price: Less than Rs. 5 lakhs*|
|Honda BRIO||1.2 litre petrol||3610 mm X 1680 mm X 1475 mm||Expected price: Less than Rs. 5 lakhs*|
|Maruti Swift||1.2 litre petrol||3760 mm X 1690 mm X 1530 mm||Rs. 4.05 – 5.45 lakhs*|
|Hyundai i20||1.2 litre petrol||3940 mm X 1710 mm X 1505 mm||Rs. 4.50 – 7.60 lakhs*|
|VW Polo||1.2 litre petrol||3970 mm X 1682 mm X 1453 mm||Rs. 4.40 – 6.20 lakhs*|
The Toyota Etios will also be offered in a diesel variant during the second half of 2011. There is speculation that Toyota may use the 1.4 litre diesel engine that is in the Corolla Altis Diesel. It is for the first time in India, Toyota and Honda are competing in the small car segment against established rivals like Maruti Suzuki, Hyundai, Tata Motors, Chevrolet and Ford. related: Toyota cars in India
While sedan buyers are looking for boot space, comfort and spacious cabin, the hatchback buyers belong to the age group of 20 -30 years old with average annual income of Rs. 5 lakhs. Hence styling of the car is as important as performance, features and other factors.