Toyota Kirloskar gears up for monsoon with service campaign

Car care campaign by Toyota for Monsoon 2008

Toyota Kirloskar Motor is organizing its ‘Rain Gain’, a 45 days long monsoon campaign at 62 dealerships across the country starting from June 16, 2008. Welcoming the monsoons after hot summers, the yearly campaign helps customers to gear up their vehicle for the upcoming monsoon season in addition to periodic maintenance.

Last year Toyota serviced around 52,000 vehicles during monsoon campaign. This year too, Toyota is looking forward to a good response. The focus of the service and maintenance campaign is primarily on customer safety while traveling in rains. A free 20-point vehicle check will be offered to the customer visiting Toyota dealerships, for trouble free driving in monsoon season. Customers will also get an attractive assured gift after completion of servicing the vehicle.

A TKM Customer Service spokesperson said: “We received good response last year for the same campaign. The success of the campaign highlights the servicing needs of a vehicle, as it is prone to face rigid roads during monsoons. This campaign helps customers to enjoy hassle free driving during monsoons. Toyota dealerships have a professional team trained to cater to the special needs of vehicles at this time of the year.”

Customers prefer to replace wiper blade, washer fluid, engine oil & oil filter and other monsoon related parts in this season. To ensure success of this monsoon campaign all the dealerships are well stocked and geared up with the support from all its associates.

Currently Toyota has 62 state of the art 3S facilities in India providing sales, service & service parts support to its Qualis, Innova, Corolla, Camry & Prado customers.

TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs 1,500 crore in its plant at Bidadi, employing nearly 2,800 people. The plant started production in December 1999 and has a capacity of producing 60,000 units annually.