Honda Cars India has bagged no less than 5,800 pre-bookings for the Mobilio MPV, which was launched yesterday. Pre-bookings for the Mobilio commenced two weeks ago. Honda has also released a new TV commercial promoting its first MPV for the Indian car market. The Mobilio is built at Honda’s Greater Noida factory and the Japanese automaker is targeting a yearly production of 45,000 units for the Mobilio, which translates into monthly sales numbers of a little under 4,000 units. The Mobilio MPV sold in India gets petrol and turbo diesel engines.
Honda has launched the Mobilio in 6 variants, 3 each for petrol and diesel engines. A sharper looking, lower slung RS variant of the Mobilio is due in September. The Mobilio RS will wear a body kit on the outside and get additional features on the inside. To be available only in diesel guise, the RS variant of the Mobilio is priced at 10.76 lakh rupees, ex-showroom Delhi. Prices of the regular variants of the MPV are pegged between 6.49 lakh rupees and 9.76 lakh rupees.
India is the second major car market for Mobilio and the MPV has been on sale in Indonesia for a while now. Over 46,000 units of the Mobilio have been sold in Indonesia, since the MPVs launch in that part of the world in January 2014. In India, the Honda Mobilio comes with a localization level of over 90 % and this is expected to translate into affordable long term ownership costs.
With a length of nearly 4.4 meters and a 2.69 meterwheelbase, the MPV is the third, and the largest vehicle, to be spawned out of the low cost Brio platform, whose other cars include the Brio hatchback and the Amaze compact sedan. With the Mobilio and its hefty 189 mm ground clearance, Honda plans to penetrate smaller towns of India, where a utility vehicle is preferred to a hatchback or a sedan.