Volkswagen to engineer low cost variant of MQB platform for emerging markets

Volkswagen is looking at ways to bring down costs of its MQB platform, which is already a major cost saving affair from the German automaker, who has ambitions of being the global leader in terms of sales. A low cost variant of the MQB platform is in the works for emerging markets of the world, such as India, Brazil and China, where the demand for affordably priced cars is greater than ever before. The low cost MQB platform is likely to make its debut in an India-specific vehicle such as the upcoming Taigun-like compact SUV. However, the sub-4 meter compact sedan from Volkswagen will operate on the PQ25 platform.

The low cost iteration of the MQB platform will retain the core ethos of the platform, which is parts and production facility sharing. However, other aggregates of the low cost MQB platform, such as the kind of steel used, the infotainment console and the interiors will be given a more affordable flavour. A heavy amount of local sourcing in terms of interior plastics, seats and the infotainment console is expected to drive down the costs of the MQB platform, making it suitable for emerging markets of the world. This new strategy involving a pared down MQB platform will allow Volkswagen to get a firm toehold in a market such as India, where the German automaker is yet to make a mark in the mass market segments.

Volkswagen India has already begun taking the first steps towards becoming a bigger player in the Indian car market. The 1.5 liter-4 cylinder TDI turbo diesel engine, which is a downsized version of the 1.6 liter TDI motor, has been specifically developed for the Indian market. Also, engine manufacturing will be localized, with the 1.5 liter TDI turbo diesel engine all set to be built at Volkswagen’s Chakan factory, off Pune. The design of the sub-4 meter compact sedan is about to be frozen. The new compact sedan will be built on the PQ25 platform and will feature completely revised styling, in a bid to differentiate it from the likes of the Polo and the Vento cars.

Via AutocarIndia