Bajaj Auto Ltd, the popular Pune-based two-wheeler manufacturer, has released a new TVC that celebrates sales of as many as 1 crore Bajaj Pulsar motorcycles. It’s noteworthy here that the Pulsar range of motorcycles was first launched in 2001, with the introduction of the Pulsar 150 and Pulsar 180 models. Over the years, the company has been regularly adding new models to the Pulsar range. Today, Bajaj sells as many as 7 Pulsar models, viz. 135 LS, 150, 180, 220, NS 160, NS 200 and RS 200.
The latest TVC visualises an entire township named after the popular brand of motorcycles. It shows several Bajaj Pulsar motorcycles performing various stunts as they ride across the town. You can see these motorcycles indulging in various shenanigans as they ride on the streets of the ‘Pulsar City’. The short video clip ends with a group of people cheering the bikers and celebrating the sales of 1 crore Pulsar motorcycles. Akin to many other TVCs for the Pulsar range of motorcycles, the latest video clip highlights the fun-to-ride nature of these motorcycles. The ad film ends with the tagline – 1 crore Pulsars, Join the tribe.
Almost all the motorcycles in the Pulsar range enjoy a wide popularity. Thanks to their sharp styling, grunty motors and affordable price tag, these motorcycles have been very successful in attracting all those who have been looking for an affordable motorcycle that’s easy to maintain and sufficiently fun to ride. Currently, the most expensive Pulsar model on sale in the country is the RS 200. The Bajaj Pulsar RS 200 has an ex-showroom price of Rs. 1.24 lakh to Rs. 1.44 lakh. It’s powered by a 199.5-cc, single-cylinder, fuel-injected engine that outputs a maximum power of 24.5 PS @ 9,750 rpm and comes mated to a six-speed transmission. The least-priced Pulsar motorcycle is the not-so-popular LS 135, which costs roughly Rs 64,000. It’s powered by a 134.66-cc, single-cylinder motor that outputs 14 PS @ 9,000 rpm and comes mated to a five-speed transmission.