Rolls-Royce has launched one of its most luxurious cars, the 2009 Rolls-Royce Phantom Coupe, in India. The timing of the 2009 Rolls-Royce Phantom Coupe launch, and the Rs 4-crore price tag, of course, has comes as a surprise to many, what with the global markets struggling to come to terms with the economic slowdown.
The company, though, is looking to strengthen its operations in India, with the 2009 Rolls-Royce Phantom Coupe launch, since it believes that India is still not affected by recession.
In the Indian market, the company is trying to attract young professionals from India’s IT, retail and real estate companies, the business class, the mega-rich, as well as the upwardly mobile upper middle class.
The 2009 Rolls-Royce Phantom Coupe is powered by a Phantom 6.75-litre V12 engine, producing 460 horse power, and can go from 0-100 km per hour in 5.8 seconds.
With an electronically governed top speed of 250 km per hour, the 2009 Rolls-Royce Phantom Coupe is said to be 25 per cent more fuel efficient than the Drophead Coupe.
Apart from Rolls-Royce, other players, such as BMW, consider India as a strong luxury car market.
Meanwhile, Audi has also launched its new 2009 Audi A6 in India, hoping to increase its market share in the Indian luxury market.
Priced at Rs 38,57,000 (ex-showroom Mumbai), the Audi A6 will come in four powerful engine variants, and five colors.
The 2-door, four-seat 2009 Rolls-Royce Phantom Coupe was unveiled at the 2008 Geneva International Auto Show in Geneva, Switzerland, on March 6, 2008.
The 2009 Rolls-Royce Phantom Coupe is the fourth model in the Rolls-Royce Phantom portfolio, the other three being the Rolls-Royce Phantom, Phantom Extended Wheelbase and Phantom Drophead Coupe.
The 2009 Rolls-Royce borrows heavily from the Rolls-Royce 100 EX concept, and is based on the 2003 Rolls-Royce platform.