Ford India has officially confirmed the launch of the 2011 Fiesta model in India. According to the company press release, Michael Boneham, president and managing director, Ford India said, “We are delighted the new Fiesta is coming to India. It will provide Indian customers a premium sedan that reflects their personality in terms of style, technology and performance, and will add a new level of diversity and dynamism to our showrooms.”
Updated 14 April 2011: The new Ford Fiesta is now here! Read 2011 Ford Fiesta unveiled at New Delhi. Sorry, no prices revealed yet – or engine specs for that matter – but don’t worry, we will find it soon!
The new Fiesta will be sold alongside the existing Fiesta, which will be termed ‘Fiesta Classic’. Boneham added that the new Fiesta launch plan builds on the consumer response to the Ford Figo, which in 12 months has transformed the company’s presence in India and attracted many customers to the Ford brand.
The Fiesta was launched just 6 years ago, in 2005, and while it does live up to the manufacturer’s claim of being a driver’s car, we wonder why Ford would dub it a ‘Classic.’ Perhaps, Ford wants to makes the most of the Fiesta brand name!
The new Fiesta (code named B299), which bears the new Ford’s global kinetic design theme, is based on the Mazda 2 model. We have reported earlier that the test mules of this car have been spotted near Chennai. Looking at the spy pictures, one can tell that the new Fiesta model is the same model that’s sold in China. Related: European Ford Fiesta caught testing in India
Ford will be launching the new Fiesta in the second half of 2011 and is expected to be price it in the Rs. 6.80 lakh – Rs. 7.7 lakh range. Currently, Fiesta prices range from Rs. 6.46 – Rs. 8.51 (ex-showroom, Delhi). That will make the new Ford Fiesta an extremely compelling buy from among cars such as Hyundai Verna, Fiat Linea, Volkswagen Vento, Maruti SX4 and even the segment leader Honda City.