Mahindra and Mahindra launched the updated XUV500 in April this year. The 2018 Mahindra XUV500 facelift carries several styling updates and new features, which work together to make the highly popular SUV a more attractive proposition for SUV buyers. It has come to light that among all the variants of this SUV, it’s the top-end W11(O) trim that is in most demand.
The W11(O) variant of the 2018 XUV500 is cheaper than the top-end W10 trim of the pre-facelift model by Rs 4,000. However, in spite of being slightly cheaper, it comes with premium features such as electric adjustment for the driver’s seat, an electric sunroof and smartwatch connectivity. Also, it’s the only variant to offer 18-inch diamond-cut alloy wheels. Thanks to these high-end features, buyers of the XUV500 are going for the top-of-the-line model. The updated design and a more luxurious cabin are other major reasons for the updated SUV’s high popularity.
According to dealers, the 2018 Mahindra XUV500 facelift has been performing significantly better than the previous model. As per the official sales figures, sales of the flagship Mahindra SUV took a hit in the last financial year. However, the advent of the updated model seems to have brought the XUV500 back into the limelight. As per dealerships, monthly bookings for the XUV500 have gone up from 30 units per dealership to 35 units in Tier I cities. In Tier II cities, there’s an even bigger growth, with average monthly sales per dealership growing from 8 units to 15 units.
It has also been observed by dealership executives that prospective customers who visit the showroom now feel more confident about putting their money on the XUV500. “Bookings for the XUV started almost 20 days ahead of the launch, but have almost doubled after the car’s gone on display,” said an executive at a Delhi-based dealership.
Source – Autocar India
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