Maruti Suzuki Brezza has been dominating the compact-SUV segment since it was launched back in 2016. The biggest competition it faced was from the Hyundai Venue which was launched last year. So, Maruti Suzuki upped their game with the launch of 2020 Brezza Facelift which was revealed at the Auto Expo 2020 and the Brezza proved again by leading the sales chart of the compact-SUV segment. Today, we list down 5 reasons why we think the Brezza continues to be the best selling compact-SUV in the segment.
Indian market is obsessed with fuel efficiency. Anyone who goes into a dealership to buy a new car will definitely ask the question “Kitna deti hai?” or “How much mileage does it deliver?” Maruti Suzuki knows this and that is why they ensured that the Brezza delivers one of the best fuel efficiency in the segment. Usually, the automatic transmissions deliver less mileage than the manual ones. However, Maruti Suzuki has worked hard and the Brezza’s automatic transmission delivers best in the class claimed mileage of 18.76kmpl. They have specifically tuned the engine and gearbox for city use. This ensures that the Brezza works efficiently and deliver good mileage figure.
When the Brezza was first launched, the biggest selling point of it was the styling. Maruti Suzuki designed it to look like a proper toned down version of an SUV. With its flat-bonnet, boxy design language, huge wheel arches, wide skid plates, muscular bumper and front grille with simple yet sleek headlamps, the Brezza looks like a proper compact-SUV. This attracts a lot of people who want to buy an SUV but do not have a budget for it.
Maruti Suzuki offers a lot of features with the Brezza for the occupants. It comes with a 7-inch SmartPlay touchscreen infotainment system that supports Android Auto, Apple CarPlay, Navigation and voice commands. There is an auto-dimming IRVM, steering mounted controls, automatic climate control, automatic headlamps and automatic wipers, electrically adjustable and foldable ORVMs, LED projector headlamps with LED Daytime Running Lamps, LED taillamps, push button to start/stop, cruise control and much more. People want their car to be feature loaded as it helps in taking the load off the driver and he can then simply focus on driving only. The Brezza does this very well by offering a lot of features that can come handy for the driver.
The Global NCAP rating is becoming a big thing for the buyers. People have now started considering safety rating and safety features that the manufacturers are offering. They want a car that can keep their loved ones safe in case of an unfortunate accident. Vitara Brezza was tested at a speed of 64 km/h for a crash test. The compact-SUV was rated four out of five-star rating by the GNCAP. Maruti Suzuki also offers safety features such as rear parking sensors, dual airbags, ABS with EBD, ISOFIX mounts, security alarm and a high-speed alert system as standard. Moreover, you also get the hill-hold function for the automatic variants. So, the Vitara Brezza is a very well equipped vehicle when we talk in terms of safety.
The trust factor of Maruti Suzuki
There has always been a certain trust factor associated with the Maruti Suzuki brand. Being one of the oldest car manufacturers of India and they also manufactured the legendary Maruti 800 which almost every family has owned at a certain point of time because it was the first car that people of India could afford. The Maruti Suzuki has developed a reputation of being a reliable, affordable and “people’s manufacturer” image. There is no doubt that the Maruti Suzuki is the largest automotive manufacturer of India. Then there is the vast service network that the manufacturer offers. This gives people peace of mind that even if their car goes wrong in some way, they would be able to find a service centre. Even the spare parts of the Maruti Suzuki are less expensive than the competitors.
These are the 5 reasons that we think why the Brezza continues to be the best seller compact-SUV in the Indian market. The 2020 Brezza starts from Rs. 7.34 lakhs ex-showroom and goes all the way up to Rs. 11.4 lakhs ex-showroom. It competes with the Hyundai Venue, Ford Ecosport, Mahindra XUV300 and Tata Nexon. There are also some upcoming compact-SUVs that will be trying to take the crown from the Brezza which are the Kia Sonet, Nissan Magnite and the Renault Kiger.