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40% of Toyota’s sales come from rebadged Maruti Suzuki cars: Details

Toyota and Suzuki entered a global partnership a few years ago. While their global level partnership started giving cross-badged products earlier than the Indian market, Toyota launched the Maruti Suzuki Baleno as the Glanza as its first cross badged product. Since then, Toyota also launched the cross badged version of the Maruti Suzuki Vitara Brezza in India. There are many more cars from Maruti Suzuki stable that will be launched as rebadged Toyota models soon.

Maruti Suzuki is India’s top car manufacturer with the highest market share. The products of Maruti Suzuki are also showing maximum interest even in the Toyota showrooms. This year, more than 43% of cars sold by Toyota are from Maruti Suzuki stable as per data on AutoPunditz.

Since January 2021, Toyota has sold 50,520 units of its models including the Glanza and the Urban Cruiser. About 43% of the sales have been accounted for by the Urban Cruiser and the Glanza. Out of the 50,520 units, Toyota sold 11,204 units of the Urban Cruiser and 1,768 units of the Glanza and that’s a massive share.

Toyota Glanza 3

Innova Crysta still rules

Toyota Innova Crysta, however, remains the highest-selling vehicle from the manufacturer. It remained the highest-selling model since January 2021 except for the month of May. Overall, Toyota has sold 19.320 units of the Crysta, making it the best-selling vehicle from the brand. That has not changed in a lot of years.

Toyota’s other models did decently too. The Fortuner, which was launched in January sold 6,787 units until now. The Yaris sedan sold 2,225 units in the same period. Toyota Vellfire, which is the most expensive vehicle from the manufacturer sold 125 units while only 91 units of the Camry were sold in the last five months.

Upcoming rebadged Toyota cars

Now Toyota is ready to launch its third rebadged product in the Indian market, based on the MPV. Toyota Innova Crysta is a pioneer when it comes to MPVs in India. However, the price of the Innova Crysta keeps away a lot of buyers in the Indian market. With the new rebadged products, Toyota will be able to target a much wider audience, just like it did with the Glanza and the Urban Cruiser.

For the first product – the Glanza, Toyota did not do many changes to the vehicle. Only the badges were replaced with the new ones and a few variants rejig was done to offer more value. However, for the second product – Urban Cruiser, Toyota did make some efforts to make the car look slightly different from its base product – the Vitara Brezza.

The third product is likely to incorporate more changes to give it a distinctive Toyota look. While the Ertiga/XL6 will remain the same in Toyota’s iteration from the side, it is the face, which is likely to get some updates.

Toyota is also working on the rebadged version of the Ciaz. The all-new product will replace the Yaris from the model line-up and it will be launched by the end of this year. Toyota is yet to officially make any announcements for the new products.