Toyota Innova replaced the ageing Qualis from the Indian market in 2004. Since then, the Innova has remained the top choice when it comes to the MPVs. In fact, it outsells many MPVs that are priced much lower in the market. The Innova’s popularity is extreme and even celebrities, who have billionaire garages use the humble Innova. Bollywood celebrities including Aamir Khan, Malaika Arora Khan, Rajnikant, Jackie Shroff and Gulshan Grover use the Innova regularly and are seen in it. What are the main reasons behind the success of the Innova? Let’s find out.
Innova offers a smooth ride even on extremely rough roads. This is one of the main reasons that many customers prefer Innova over any other MPV on the market. Innova’s ladder-on-frame built makes it very rugged and comfortable on the road roads. The shock absorbers are set-up to absorb most of the rough terrains. This is one of the reasons why the Innova is so popular among the cab-hailers. It comes with the pitch and bounce-control that makes it even more comfortable.
Aamir Khan, who was the brand ambassador of the Toyota Innova earlier, owns an Innova and has been spotted in it several times. He still uses the older-generation of the MPV and has not upgraded to the new Crysta version.
There are numerous stories in India praising the reliability of the Innova. The Innova is powered by the world-renowned D4D diesel engine, which is known for operating for lakhs of kilometres without a hiccup. The fill-it, shut-it, forget-it attitude of the Innova makes it extremely popular. The MPV spends very less time in the garages and that’s what makes it popular among the customers and cab-hailers equally.
Malaika Arora Khan, who owns several exotics including a Range Rover, also owns a Toyota Innova Crysta. She herself drives the car too. Malaika owns the automatic petrol version of the Innova that is known for its extremely smooth operation.
Easy to get in and out
The Innova gets a perfect ground clearance that saves the underbody on the rough roads and makes it easier for the occupants to get in and out of the vehicle. The large doors of the Innova make it very easy to get in and out, especially for the old people. High SUVs, low sedans and hatchbacks make it very difficult for old people to enter and exit the car.
Superstar Rajnikanth has a humble car collection but also has a few high-end SUVs. Most of the times, he is seen in the Innova when arriving at events.
Now quite premium
The new Innova Crysta is extremely premium and is available in luxury trims with a high level of comfort. The top-end versions of the car now do not look like a cab, which was a problem with the pre-Crysta version of the MPV. The Innova offers a high level of creature-comfort features like leather seats, LED projector headlamps, ambient light, touchscreen infotainment system, rear AC digital display and more such features.
Jackie Shroff has a huge car collection, including a few vintage cars. However, many times, the veteran actor has been seen driving the Innova himself. He owns a pre-facelift version of the car.
Great aftermarket service
Toyota has a wide network of service centres across India and that boosts the confidence of the buyers. Toyota offers various service packages that make the maintenance cost almost zero. Also, the Innova has a great resale value in the market. Customers can keep their cars for years and can sell it off with minimal depreciation. Due to the high demand of Innova in the market, the resale value stays high.
Bollywood’s bad boy, Gulshan Grover, who is popular for his negative roles in movies, also rolls around in an Innova. Gulshan own quite a few luxury cars but the Innova has remained his choice of wheels in most occasions.