The Indian car market can be quite tricky when it comes to new cars. Very few car manufacturers launch a new product that becomes an instant hit in the market.
There is a slew of new cars that have been launched recently in India that have become mega-successful. What are these cars and what are the reasons behind their grand success? Let’s find out.
Sales in March: 19,207 units
The Swift has been a familiar name in the Indian car market for a long time now. Maruti launched the all-new Swift earlier this year and the car is selling like hot cakes. The new Swift is not at all related to the previous generation Swift except for the name and the engines.
The success of the new Swift can be given to its feature-rich cabin, which now looks much more premium than the previous generation car, a wide range of variants that include petrol and diesel automatic options, value for money and, of course, the trusted Maruti name.
Hyundai Elite i20
Sales in March: 13,319 units
Hyundai launched the facelifted Elite i20 at the 2018 Auto Expo. The Elite i20 has been around for a while now and the new model looks even sharper with small changes like a new rear bumper and slightly revised tail lamps. The Elite i20’s good looks, powerful engine options and a long list of features puts it among the first choice of customers. The car also gets a long list of features and a premium feel and finish that makes it very popular in the segment. Also, the tried and trusted Hyundai name comes in play too.
Sales in March: 4,405 units
The Nexon, launched in a highly competitive segment, that already faces stiff competition from the likes of Vitara Brezza and EcoSport has met with good success. The Nexon is the first ever sub 4-meter compact SUV from the Tata brand in the segment and many are choosing the SUV over the usual choices.
The success of Nexon has to be given to its attributes likes a unique design, feature-rich equipment and value for money. The Nexon gets unique driving modes that changes the output of the engine and increases the efficiency of the engine. Many are preferring the Nexon for its build quality. Nexon also offers ample power and is the only vehicle in the segment with a turbocharged petrol engine.
Sales in March: 5,344 units
The Ford EcoSport may not be the first vehicle in the sub 4-meter compact SUV segment but it sure made the segment popular in India. The Ford EcoSport’s success is quite evident on the roads. The EcoSport’s success can be attributed to many things like the way it looks. The compact SUV looks substantial on the road, especially with its new single piece grille and new DRL.
The EcoSport petrol is also the most powerful car in its segment and is also offered with an automatic transmission. The SUV also comes with a very responsive and advanced SYNC 3.0 infotainment system. The EcoSport attracts a lot of enthusiasts because of its driving dynamics and sharp handling.
Sales in March: 2,172 units
The Jeep Compass has become a huge success for Fiat in India. The mid-size SUV has become the top-selling car in its segment and is constantly gaining popularity. The success of the Compass majorly lies in its iconic brand name. Also, the SUV offers a wide range of variants, to suit the varying needs of customers, and is available with powerful engine options. The Compass carries an attractive price tag, which attracts many cars buyers in the segment.