5 Re-positioned, Cut Price Cars of India

5 Re-positioned, Cut Price Cars of India

Snapshot – India is a country where the ancient meld seamlessly with the modern. Why should the car market be any different? The Indian car market plays host to a slew of cars, whose previous generation versions co-exist with the latest generations. Manufacturers often re-position older generation cars at lower price levels instead of withdrawing the older cars. CarToq takes a look at five such re-positioned, cut price cars that take affordability to an all new level. 

Nissan Micra Active

Nissan facelifted the Micra hatchback last year. Promptly, the automaker re-positioned the pre-facelift Micra as a price warrior under the Micra Active brand. While the facelifted Micra offered both petrol and turbo diesel engines, the cut price model got a solitary petrol engine, in the form of the 1.2 liter-3 cylinder HR12DE motor. The Micra Active is priced between 4.19 lakh rupees and 4.79 lakh rupees. In contrast, the facelifted Micra Petrol starts from 4.9 lakh rupees. In the past months, Nissan was spotted testing a diesel variant of the Micra Active. Such a variant will further underscore the Micra Active hatchback range’s value proposition.

Hyundai i10

The Grand i10 hatchback is the Hyundai i10’s replacement. Instead of withdrawing the i10 from India, Hyundai chose to play the value pricing trick by repositioning the car as a more affordable alternate to folks looking for a well appointed, refined hatchback. The i10 now sits in between the Eon and the Grand i10, as Hyundai’s affordable hatchback that has an air of premium-ness about it, especially on the interiors front. With the repositioning, the i10 lose the 1.2 liter Kappa engine and now makes do with a 1.1 liter IRDE motor, with lower power and torque outputs of 68 Bhp and 99 Nm. Both petrol and LPG variants are on sale, with ex-showroom Delhi prices ranging from 3.99 lakh rupees to 4.7 lakh rupees.

Maruti Dzire Tour

While Maruti Suzuki gave the second generation Dzire the chop shop treatment, by reducing the length of the car to under 4 meters, the older Dzire was repositioned as a taxi only model. The bigger boot and longer length of the older Dzire worked in its favour, suiting the taxi market to a T. Sold only with the 1.3 liter Fiat Multijet turbo diesel engine, the Dzire Tour gets black bumpers, black wing mirrors and black door handles to ensure that it doesn’t step on the newer Dzire’s shoes. Also, the Dzire Tour is available in a single, white paint shade, further highlighting the taxi connection.

Ford Classic

With the advent of the all-new Fiesta sedan based on Ford’s B-Car platform, the older Fiesta sedan – based on the European Fiesta platform – was driven down the price range with a major re-positioning. The re-positioning saw Ford use interiors from the Figo, while the 1.6 liter Duratec petrol and 1.4 liter TDCI turbo diesel engines were retained. With these changes, the Fiesta transformed into the Classic, which at 4.99 lakh rupees for the base petrol variant is one of the most affordable fun-to-drive car that money can buy in India. Ford’s new happy pocket service schemes that start at 2,199 rupees also mean that the Ford Classic is also affordable to maintain.

Fiat Linea Classic

While the Fiesta re-positioning called for a generational change, a similar affair just necessitated a facelift in case of the Fiat Linea. The Linea Facelift’s arrival saw Fiat pushing down the pre-facelift model in terms of pricing to spawn the Linea Classic. Available with 1.4 liter naturally aspirated petrol and 1.3 liter Multijet turbo diesel engine options, the Linea Classic now starts at an affordable 5.91 lakh rupees, which is more than a lakh rupees cheaper than the facelifted model. Smaller wheels and feature deletions are the other changes on the Linea Classic, which thankfully retains its tank like build. For those on a budget seeking timeless Italian lines, the Linea Classic in diesel guise, still holds a quaint appeal.