ADAS comes to Tata trucks: TVC shows how it helps save truck from crashing

The Advanced Driver Assistance System (ADAS) which has become quite a common feature in the mass-segment automobiles in India are now going to make the heavy drivers of the country safer. Tata Prima has introduced ADAS to its premium Prima range of trucks and this TVC shows how it makes the trucks safer.

The TVC shows a truck driver and his helper driving on an empty highway. While both of them engage in an coversation, they lose sight of the road ahead. Driving without any concentration, the truck driver could not see the truck, which was just ahead in their lane. Sensing the close proximity to the truck that had stopped ahead in the lane, the ADAS system applies autonomous brakes on the truck and avoids any kind of collission.

Apart from the Collission Mitigation System (CMS), Tata Prima range of trucks also offer features like Lane Departure Warning System (LDWS), Driver Monitoring System (DMS), Electronic Stability Control (ESC) and Tyre Pressure Monitoring System (TPMS).

India has one of the largest road networks in the world. Heavy vehicles like the trucks and trailers are the lifeline of the country and they move around the necessary items all around the country using the road network. Most heavy vehicles get involved in accidents in India due to the stresses that Indian drivers feel. Long hours of driving and little rest sets in fatigue that results in various collissions.

ADAS comes to Tata trucks: TVC shows how it helps save truck from crashing

The introduction of ADAS in the trucks will definately help the truck drivers who spend endless hours driving on the Indian roads and will likely bring down the number of accidents. While ADAS is not mandatory in the heavy vehicles, we may see insurance companies offering discounts in insurance that will help truckk fleet owners to buy trucks offering such technology in the future.

Be careful with ADAS

With the rise of ADAS in mass-segment cars, we have seen many car owners misusing the ADAS. They leave the vehicle on its own to make reels and do many unsafe things that may lead to accidents. ADAS is a driving assistance system and works using the data feeded by various sensors like an onboard radar and a camera.

In the recent past, we have seen several examples in which people are seen engaging the ADAS feature on and doing other things in the car, like playing ludo, eating food and even sleeping. Doing such antics while driving is dangerous not only for the driver and other occupants of that vehicle but also for other motorists nearby that vehicle.

Carmakers are offering Level-1 and Level-2 ADAS functions in India, which allow people to have a semi-autonomous driving experience with the vehicle taking partial control of its movement. These features have been introduced to make your driving experience easier and safer, but their misuse can put drivers and other occupants in such vehicles in danger.

Shantonil Nag

Shantonil brings a refined blend of expertise and enthusiasm to motoring journalism at With a career spanning over 11 years, he anchors Cartoq's insightful car reviews and test drives. His journalistic journey began as a correspondent at, where he honed his skills in content writing and scripting car reviews. Later, as Senior Editor for, his expanded role included curating and structuring web content. At, his expanded role includes assisting the video team to create high-quality car reviews. (Full bio)